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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/79070


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    题名: Self-Construal and Facebook Activities: Exploring Differences in Social Interaction Orientation
    作者: 張卿卿
    Chang, Chingching
    贡献者: 廣告系
    关键词: Facebook;Interdependent self-construal;Independent-self-construal;Self-construal;Social network sites
    日期: 2015-07
    上传时间: 2015-10-27 17:23:28 (UTC+8)
    摘要: Two studies explore the relationship between interdependent and independent self-construal and activities on Facebook. Study 1 proposes a model that depicts the process by which interdependent self-construal relates to different interaction orientations, responsiveness, and self-disclosure, which further explain different patterns of Facebook activities. A survey study offers support for the proposed model. Study 2 extends Study 1 by arguing that people with an interdependent self-construal differ in their social goals, whether passive (i.e., to belong) or active (i.e., to be popular). An extended model depicts the roles of these two social goals in explaining different social orientations, which are associated with varied patterns of Facebook activities. A second survey confirms the extended model.
    關聯: Computers in Human Behavior, 53, 91-101
    数据类型: article
    DOI 連結: http://dx.doi.org/10.1016/j.chb.2015.06.049
    DOI: 10.1016/j.chb.2015.06.049
    显示于类别:[廣告學系] 期刊論文

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