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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/85253
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/85253


    Title: 台灣資訊業廠商自創國際品牌績效之因素探討
    A Study of the Factors Affecting Performance of Selfowned International Brand for Computer & Electronic Industry in Taiwan.
    Authors: 林卿雯
    Lin, Chin-Wen
    Contributors: 洪順慶
    Horng, S. C.
    林卿雯
    Lin, Chin-Wen
    Keywords: 品牌
    品牌權益
    自創品牌
    行銷策略
    來源國形象
    Brand
    Brand Equity
    Original Brand Manufacturing
    Marketing Srategy
    Country of Original Image
    Date: 2001
    Issue Date: 2016-04-18 16:22:37 (UTC+8)
    Abstract: 台灣廠商長期以OEM方式替國外廠商做低階產品代工,缺乏市場掌握、行銷經驗是重要原因之一,近年台灣OEM訂單流失,廠商紛紛尋求產品升級與自創品牌。藉著多年來累積的競爭優勢和經驗,不少資訊業廠商具有自創品牌,在國際市場上佔相當品牌知名度。台灣若想擺脫MIT次等產品的形象及宿命,非得自創品牌行銷國際。本研究動機為了解影響台灣資訊業廠商成功自創國際品牌的因素及其影響程度,以提供給有心業者做為參考的依據。
    Reference: 一、 中文部分
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    Description: 碩士
    國立政治大學
    企業管理學系
    88355016
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002001423
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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