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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/89143
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/89143


    Title: 國家競爭優勢與國際策略聯盟形成之關連
    Authors: 羅文倩
    LUO, WEN-QIAN
    Contributors: 吳思華
    羅文倩
    LUO, WEN-QIAN
    Date: 1992
    1991
    Issue Date: 2016-05-02 15:13:38 (UTC+8)
    Abstract: 隨著企業經營領域的日益擴大,「策略聯盟」成為一個重要的策略選擇課題,為了在有別於以往的開放環境中生存,企業籍著合作的方式來交換及共同分享資源、提高自身的競爭力;另外由於國際經濟區域化的趨勢明顯,各區域之中資源互相流通,各區域之間因經濟壁壘的形成而資源難以流動。是以運用跨國策略聯盟的方式將自身整合入其他的區域經濟之中,亦成為此一策略的主要動機之一。本研究乃因歐市整合的出現而觸發研究的動機,意圖在台灣與歐洲的企業跨國策略聯盟中,找尋出影響台灣企業與歐洲企業合作的重要因素。本研究的重點在於探究:一般的策略聯盟,在合作時無可避免的有資源交換、優勢互補的情況,通常總名之「企業相對優勢」。但跨國的策略聯盟因國家的不同,往往可以發現在所謂的「企業相對優勢」中包涵了兩類不同的優勢來源:國家競爭優勢及企業自有優勢,而探討此兩種優勢間的差異、如何互動、及其對國跨國策略聯盟形成的影響,成
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    Description: 碩士
    國立政治大學
    企業管理學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002004484
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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