| Reference: | 參考文獻
一、中文部分
1: 李秀鳳，「通路定江山」，突破雜誌，五十一期，民國七十八年十月，頁11。
2: 陳明璋，「企業環境、策略、結構對其組織效能關係之研究-機械電子石化三種產業之實證探討」，（台北：國立政治大學企業管理研究所未出版之博士論文，民國70年) ，頁119 。
3: 劉水深，台灣地區零售經營方式演變之研究(台北，行政院國家科學委員會未出版之研究計劃，民國七十八年十月) ，頁2-5。
4: Michael E. Porter (Competitive Strategy : 1980)，蔡正雄譯(台北，華泰書局，民國七十七年二版)頁24。
5: 謝安田著，企業研究方法(台北：謝安田出版，民國七十二年一版) ，頁183-185。
二、英文部分
1: Achrol Ravi Singh , Torger Reve , & Louis W.Stern , "The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis" , Journal of Marketing, Vol.47 (Fall 1983). 55-67.
2: Achrol Ravi S. & Louis W.Stern. "Environmental Determinants of Decision-Making Uncertainty in Marketing Channel", Journal of Marketing Research, Vol. XXV (February 1988). 36-50.
3: Aldag Romon J. & Timothy M. Stearns, Management, (Cincinnati: South-Western Publishing,Co., 1987). p.28.
4: Anderson Erin, Leonard M. Lodish, & Barton A. Weitz, "Resource Allocation Behavior in Conventional Channels", Journal of Marketing Research, Vol.XXIV, (February 1987), 85-97.
5: Arndt Johan, "The Political Economy of Marketing Systems: Reviving the Institutional Approach", Journal of Macromarketing, 1 (Fall 1981), 36-47.
6: Arndt Johan, "The Political Economy Paradigm: Foundation for Theory Building in Marketing", Journal of Marketing, Vol. 47 (Fall 1983), 44-54.
7: Bell Martin L. & Julian W. Vincze, Managerial Marketing: Strategy and Casess, (New York: Elsevier Science Publishing Co., Inc., 1988), p.477.
8: Benson J.Kenneth, "The Interorganizational Network as a Political Economy", Administrative Science Quarterly, 20 (June 1975), 229-249.
9: Buzzell Robert D., "Is Vertical Integration Profitable?" Harvard Business Review, Vol.61(January-February 1983), 92-102.
10:Davidson William R., "Change in Distributive Institutions", Journal of Marketing, Vol.34 (January 197B), 7-10.
11: Dess Gregory G. & Donald W. Beard, "Dimensions of Organizational Task Environments", Administrative Science Quarterly, 29(1984), 52-73.
12: Downey H.K. & J.W.Slocum, "Uncertainty: Measures, Research & Sources of Variation.", Academy of Management Journal, Vol.18, 1975, 562-578.
13: Dwyer F. Robert & M. Ann Welsh, "Environmental Relationships of the Internal Political Economy of Marketing Channels", Journal of Marketing Research,Vol.XXII (November 1985), 397-414.
14: Etgar Michael, "Channel Environment and Channel Leadership", Journal of Marketing Research, Vol. XIV (February 1977), 69-76.
15: Jacobs David, "Dependency and Vulnerability: An Exchange Approach to the Control of Organization", Administrative Science Quarterly, 19(1974), 45-59.
16: Kotler Philip, Marketing Management: analysis planning implementation and control, 6th ed, (New Jersey: Prentice-Hall, Inc., 1988), p.529.
17: Pfeffer Jeffrey & Gerald R.Salancik. The External Control of Organizations: A Resource Dependence Perspective, (New York: Harper & Row Publishers Inc ., 1978), p.73.
18: Stern Louis W. & Torger Reve. "Distribution Channels as Political Economies: A Framework for Comparative Analysis", Journal of Marketing, Vol.44(Summer 1988), 52-54.
19: Stern Louis W. & Adel I. EI-Ansary, Marketing Channel 3rd ed, (New Jersey: Prentice-Hall. Inc ., 1988). p.351.
20: Stern Louis W., Adel I . EI-Ansary. and James R. Brown, Management in Marketing Channels, (New Jersey: Prentice-Hall. Inc., 1989). p.18 . |
