政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/99213
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 110182/141115 (78%)
Visitors : 46624218      Online Users : 334
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/99213


    Title: 台日韓商大陸投資策略與佈局：跨國比較
    Other Titles: A Comparative Study of the Investment Strategies of Taiwanese, Japanese and Korean Businessmen in China
    Authors: 陳德昇
    Chen, Te-Sheng
    Keywords: 台日韓商;經濟全球化;SWOT分析;策略聯盟;在地化
    Taiwanese;Japanese and Korean Businessmen;Economic Globalization;SWOT Analysis;Strategic Alliance;Localization
    Date: 2008-01
    Issue Date: 2016-07-20 15:52:13 (UTC+8)
    Abstract: 在經濟全球化潮流催化下，大陸成本低廉、優惠措施、龐大內需市場之投資環境優勢與市場前景，以及跨界資源流動之特質，皆是促成區域產業結構調整與跨域投資之主因。台日韓商在中國之投資，即是在此一背景下產生之投資行為，其階段性區域發展與企業策略運作和佈局之比較意涵值得探討。\\r本文採取比較研究途徑，透過(一)企業特質(二)經營策略(三)經營佈局三層面分析，並採SWOT與USED方法探討，期能對台日韓商在中國之投資，思考如何運用商業優勢與機會，規避經營盲點\\r與缺失，進而獲取最大利基，並防範可能存在之風險與挑戰。\\r基本而言，台商大陸投資具有語言、文化與在地網絡之優勢，若能結合日韓商技術與品牌特色，以及商業經營策略運用，將有助於開拓市場商機。儘管如此，台日韓商面對中國政經生態認知不足、市場遊戲規則不明確與法治不彰，尤其是現階段大陸投資生態急遽變遷，以及兩岸政治矛盾衍生之挑戰，皆必須進行全球再佈局與風險管理之因應。
    Under economic globalization and cross-border investment trend, the investment of Taiwanese, Japanese and Korean businessmen in China has been growing in recent decades due to the latter’s lower labor cost, preferential policies and desirable market. It not only results in regional industrial adjustment, but also impacts economic and political arenas as well. This paper is to make a comparative study on enterprise characters, strategies, and deployment of Taiwanese, Japanese and Korean businessmen in China. Using SWOT and USED method, the paper will discuss how to take advantage of the created opportunities and merits of these businessmen, and avoid possible risks, threats and challenges. Basically speaking, Taiwanese businessmen have the advantages in languages,culture, networks and localization. On the other hand, Japanese and Korean businessmen have those in brands and technologies. A coalition of the three sides will be conductive to their expansion into the Chinese markets. Nevertheless, other obstacles are still to be conquered, such as a lack of understanding of Chinese characters, trade environments changes, unclear market games and rule, and possible challenges created by the political conflicts between the two sides of the Taiwan Straits. Given these obstacles, it is imperative to rethink globalization strategies and crisis management for these enterprises.
    Relation: 東亞研究, 39(1), 1-34
    East Asia Studies
    Data Type: article
    Appears in Collections:[East Asia Studies] Periodical Articles

    Files in This Item:

    File Description SizeFormat
    39(1)p1-34.pdf1992KbAdobe PDF2765View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback