English  |  正體中文  |  简体中文  |  Post-Print筆數 : 11 |  Items with full text/Total items : 88613/118155 (75%)
Visitors : 23466308      Online Users : 833
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version


    Loading community tree, please wait....


    Loading year class tree, please wait....

    Items for Author "Chang, Chingching"  

    Return to Browse by Author

    Showing 49 items.

    Collection Date Title Authors Bitstream
    [廣告學系] 會議論文 2010 Ambivalent Attitudes and Persuasion Chang, Chingching; 張卿卿
    [廣告學系] 會議論文 2010 Cultural Differences in Ad Persuasion Chang, Chingching; 張卿卿
    [廣告學系] 會議論文 2007-08 追求知識、認同或娛樂?政論性談話節目的內容與閱聽眾收視動機的探討 張卿卿; 羅文輝
    [廣告學系] 會議論文 2007-08 Is that website for me? An affect as informaiton model of congruency effects 張卿卿
    [廣告學系] 會議論文 2007-07 Enhancing the effectivness of anti-smoking messages via self-congruent appeals 張卿卿
    [廣告學系] 會議論文 2006-07 The global look 張卿卿
    [廣告學系] 會議論文 2006-07 Increasing mental health literacy via narrative advertising 張卿卿
    [廣告學系] 會議論文 2006 Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion 張卿卿
    [廣告學系] 會議論文 2005-10 Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals 張卿卿
    [廣告學系] 會議論文 2005-08 Knowledge about the Gulf War: A Theoretical Model of Learning from the News 張卿卿
    [廣告學系] 會議論文 2005-07 The driving forces for smoking among Taiwanese adolescents 張卿卿
    [廣告學系] 會議論文 2005-07 Does Content Matter More than Time? The Influence of Media Use on Social Capital, Political Attitudes and Political Participation 張卿卿
    [廣告學系] 會議論文 2005-06 How Context-Evoked Affect Influences Responses to High- and Low-Involving Products 張卿卿
    [廣告學系] 會議論文 2004-01 網路使用、社會資產與另類政治參與 張卿卿
    [廣告學系] 會議論文 2004-01 Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies 張卿卿
    [廣告學系] 會議論文 2004-01 How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect Self-relevant Thoughts and Product Attribute Thoughts 張卿卿
    [廣告學系] 會議論文 2004-01 Changing smoking attitudes by Strengthening Weak Counter-smoking Beliefs 張卿卿
    [廣告學系] 會議論文 2004 Political Communication Research in Taiwan 張卿卿
    [廣告學系] 會議論文 2004 Culture Differences Regarding Masculinity/Femininity on the Effectiveness of Image Ad Appeals and Utilitarian Ad Appeals 張卿卿
    [廣告學系] 會議論文 2004 The Effects of Diagnostic Advertising Content: A Resource-Matching Perspective 張卿卿
    [廣告學系] 會議論文 2004 Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies 張卿卿
    [廣告學系] 會議論文 2004 The effectiveness of retrospective and anticipatory self-referencing ads 張卿卿
    [廣告學系] 會議論文 2004 Priming and Framing Effects: A Comparison of the 1991 Gulf War and the 2003 Iraq War 張卿卿; Chang C.; Lo. V
    [廣告學系] 會議論文 2003 Ad Repetition and Variation in a Competitive Ad Context 張卿卿; Chang, Chingching
    [廣告學系] 會議論文 2003 Diagnosticity of Ad Frames for Different Cultures-Oroduct involvement as a moderator 張卿卿
    [廣告學系] 會議論文 2003 Diagnosticity of masculinity and Femininity in processing advertising messages 張卿卿
    [廣告學系] 會議論文 2003 The moderating influence of Ad framing for Ad-self-congruency Effects 張卿卿
    [廣告學系] 會議論文 2002 The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge 張卿卿
    [廣告學系] 會議論文 2002 Effectiveness of Ad Framing for Consumption Products 張卿卿
    [廣告學系] 會議論文 2002 Relative judgments in a competitive ad context 張卿卿
    [廣告學系] 會議論文 2002 How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations 張卿卿
    [廣告學系] 會議論文 2002 從性別差異與產品態度確定性高低來探討廣告框架效果 張卿卿
    [廣告學系] 會議論文 2002 贈獎誘因、品牌差異、個人感官刺激需求對網路廣告效果的影響:一個線上實驗 郭貞; 張卿卿
    [廣告學系] 會議論文 2001 The effects of personality on product evaluation 張卿卿
    [廣告學系] 會議論文 2001 Cultural versus Self: impacts of individualism/collectivism on processing adverising messages 張卿卿
    [廣告學系] 會議論文 2001 Processing advertising in a competitive context 張卿卿
    [廣告學系] 會議論文 2001 政治傳播:美國傳統 vs. 台灣研究 張卿卿
    [廣告學系] 會議論文 2001 Self-Congruency as a cue in different advertising processing contexts 張卿卿
    [廣告學系] 會議論文 2000 Does political advertising work? Results from a field experiment in the 1988 Taipei mayoral election in Taiwan 張卿卿
    [廣告學系] 會議論文 2000 Ad processing: the impact of country-of-origin schemata in different context 張卿卿
    [廣告學系] 會議論文 2000 The role of self in processing advertising messages--An exploration of gender schema 張卿卿
    [廣告學系] 會議論文 1999 The Impacts of News Frames and Ad Types on Candidate Perception and Political Cynicism during the 1998 Taipei Mayoral Election in Taiwan 張卿卿
    [廣告學系] 會議論文 1999 A cross-cultural comparison of political advertising in the 1996 president election campeign in Taiwan and the United State 張卿卿
    [廣告學系] 會議論文 1999 The impact of negative political advertising: A review 張卿卿
    [廣告學系] 會議論文 1998 政治競選廣告對選民議題設定與預示的效果研究 張卿卿
    [廣告學系] 會議論文 1998 女性候選人在選舉中的優劣勢--以八十六年台北縣縣長候選人周荃為例 張卿卿
    [廣告學系] 會議論文 1998 Intermedia agenda setting effects in the 1996 presidential election in Taiwan 張卿卿
    [廣告學系] 會議論文 1998 The impacts of emotion elicited by print political advertising on candidate evaluation 張卿卿
    [廣告學系] 會議論文 1998 Association for Education in Journalism and Mass Communication 張卿卿

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback