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    Items for Author "朱怡亭"  

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    Showing 9 items.

    Collection Date Title Authors Bitstream
    [企業管理學系] 會議論文 2018-02 A study of perceived risk, personality trait and social media's influence on Experience Value and Satisfaction - an example on water Adventure Recreational Activities in Eastern Taiwan 朱怡亭; Chu, Yi-Ting; Chu, Wen-Cheng; Wu, Cedric Hsi-Jui; Chou, Chen-Hsiung; Chu, Yi-Chi; Chang, Shu-Hui
    [企業管理學系] 會議論文 2013-09 Theory of Planned Behavior for different stages of marketing strategy - For example in Learning English with English magazines 朱怡亭
    [企業管理學系] 會議論文 2018-02 A study of Skills and Challenges, Perceived risk, Flow Experience influence on Experience Value and Satisfaction – an example for Adventure Recreational in Taiwan 朱怡亭
    [傳播學院傳播碩士學位學程] 學位論文 2021 刺激還是悠閒?從冒險遊憩網站呈現內容看消費者的風險認知、刺激尋求對遊憩態度及行為意圖的影響 朱怡亭; Chu, Yi-Ting
    [企業管理學系] 會議論文 2023-08 Taking A Motivation-ability-opportunity (MAO) Model Approach To Understand Consumer Financial Literacy, Decision Making And Financial Wellbeing: Findings From An In-depth Interview Study With Cross Generational Taiwanese Consumers 朱怡亭
    [企業管理學系] 期刊論文 2019-05 The effects of skills and challenges, perceived risk, and flow experience on experience value and satisfaction: a study on adventure recreation in Taiwan 朱怡亭; Chu, Yi-Ting; Chu, Wen-Cheng; Wu, Cedric Hsi-Jui; Chou, Chen-Hsiung; Chu, Yi-Chi; Chang, Shu-Hui
    [企業管理學系] 會議論文 2025-07 Why curiosity solutions matter: Moderating the impact of curiosity on brand attitude and engagement 朱怡亭; 陳冠儒; Chu, Yi-Ting; Chen, Kuan-Ju
    [企業管理學系] 專書/專書篇章 2025-01 The Design of a Reverse-COIL Experience for a Responsible Marketing Class Conducted from Taiwan 朱怡亭; Chu, Yi-ting (Tami); Lin, Meng-Hsein (Jenny)
    [企業管理學系] 期刊論文 2025-06 Designing AI Agents for New Product Endorsement: Do Human-Like or Cartoon-Like AI-Generated Endorsers Evoke More Positive Ad Engagement from Consumers? 朴星俊; 朱怡亭; Park, Sungjun (Steven); Chu, Yiting(Tami); Chung, June-Ho

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