English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 110097/141043 (78%)
Visitors : 46398547      Online Users : 162
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/100264


    Title: 以“網站體驗”觀點探討影響網站忠誠度之因素－以手機網站為例
    Other Titles: A Study for the Factors Affecting on-line Loyalty from the ";on-line Experience";, Perspective-A Case of Mobile-Phone Website
    Authors: 吳肇銘
    Wu, Chao-Ming
    Keywords: 顧客忠誠度;體驗;網際網路
    Customer Loyalty;Experience;Internet
    Date: 2004-12
    Issue Date: 2016-08-16 15:17:51 (UTC+8)
    Abstract: 近年來「體驗行銷」此一透過建立顧客體驗進而贏得顧客忠誠的做法，已在許多服務業中獲得肯定。本研究特別將此一概念引入「網站忠誠度」之研究，針對資訊提供型網站來探討「網站體驗」與顧客「網站忠誠度」之間的關係，並進一步探討可能影響「網站體驗」的關鍵因素。本研究採用Pine and Gilmore (1999)所提出之「體驗模型」做為理論基礎，經由結構化方程式棋型之建構與實證，本研究獲得之主要研究結論如下：(l)「上站忠誠度」會受到「網站體驗」所正面影響； (2)網站使用者之「網站體驗」會受其知覺之網站「教育性」、「娛樂性」、「美感」、「逃離現實性」所正面影響；(3)網站使用者之「網站體驗」與其知覺之網站「社群性」間，關係未獲支持；(4)「體驗模型」可用於解釋「上站忠誠度」。
    Recently many service industries adopt ”experiential marketing” to win customer`s experience and loyalty. This study intends to find the relationship between web user`s experience and their loyalty. And to find the influencing factors with web user`s experience. This study develops a research model based on the ”Experience Model” addressed by Pine and Gilmore (1999). Through structural equation model for statistic analysis, the summary and the results are listed briefly as follows: (1) The web user`s experience has a positive effect on loyalty; (2) The perceived educational, entertainment, esthetic and escapist aspect of the web all have significantly positive effect on online experience; (3) The relationship between customer`s online experience and community-membership is not supported; (4) The ”Experience Model” can be used to explain the ”web user`s loyalty”.
    Relation: 資管評論, 13, 227-247
    MIS review
    Data Type: article
    Appears in Collections:[MIS review(資管評論)] 期刊論文

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML2519View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback