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    题名: 國家、無線電視台、製作人： 台灣電視戲劇節目跨國生產的形成（1989-1992年）
    其它题名: State, Terrestrial TV Stations and Cultural Entrepreneurs: The Beginning of Transnational Production of Taiwanese TV Dramas (1989-1992)
    作者: 賴以瑄
    Lai, Jocelyn Yi-Hsuan
    关键词: 台灣電視戲劇節目;媒體政策;跨國主義;製作人;彈性生產
    cultural entrepreneur;flexible production;media policy;Taiwanese TV drama;transnationalism
    日期: 2011-07
    上传时间: 2016-09-09 11:49:34 (UTC+8)
    摘要: 本文以彈性積累與跨國主義等理論分析國家、無線電視台、製作人的關係來理解1980年代末台灣電視戲劇節目跨國生產。研究發現，製作人跨國活動以獲取支援、資本與市場，電視台則獲得製作人提供地域擴大的節目。兩岸政治敵對使跨國生產需與國家協商，策略論述台灣與中國的電視文化生產關係，以破除國家法規限制，創造更多跨國移動性，同時也受制台灣對兩岸合作的主流想像。
    In the late 1980s, many Taiwanese TV cultural entrepreneurs launched their transnational careers by producing and marketing TV dramas across political borders between China and Taiwan. Their transnational practices, financially supported and ideologically controlled by the state-controlled terrestrial TV stations, were confined and censored by the KMT regime’s system of governmentality in the fear of the PRC’s influence into Taiwan. The KMT state sought to incorporate the political meaning of transnational Taiwanese TV drama production to “mainland penetration”, while the transnational productions strategically negotiated with the state in order to opportunistically create better social conditions that foster transnational mobility. By symbolically positioning Taiwanese TV transnationals in the leading role of the transnational division of labor in TV drama production and representing Chinese counterparts as the technical supporters, the alliance of Taiwanese transnational cultural entrepreneurs and the terrestrial TV stations reciprocally articulated with the KMT state, reinforcing the dominant ideology of the Taiwan-China economic relations in Taiwan.
    關聯: 新聞學研究, 107, 133-172
    Mass Communication Research
    数据类型: article
    显示于类别:[新聞學研究 TSSCI] 期刊論文

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