政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/102077

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題名:	The impact of e-retailer characteristics on initiating mobile retail services: A modular innovation perspective
作者:	莊皓鈞 Chou, Yen-Chun;莊皓鈞;Shao, Benjamin B.
貢獻者:	資管系
關鍵詞:	E-Commerce;M-Commerce;Mobile retail services;Modular innovation;Multichannel retailing
日期:	2016-06
上傳時間:	2016-09-20 14:17:38 (UTC+8)
摘要:	The rise and challenges of m-commerce have led to an urgent need to examine how firms adopt the emerging sales channel. Early studies mainly discussed the differences between e-commerce and m-commerce. Our study shows the modular innovation from e-retailing to m-retailing, which changes the core component of service delivery but keeps the operations intact, provides more opportunities for well-entrenched firms. Using a dataset of e-retailers, we find e-retail characteristics have an impact on firm`s migration to the mobile domain. Firms with online service competencies, economies of scale, and physical outlets are more inclined to exploit opportunities provided by mobile technologies.
關聯:	Information & Management, Vol.53, No.4, pp.481-492
資料類型:	article
DOI 連結:	http://dx.doi.org/10.1016/j.im.2015.11.003
DOI:	10.1016/j.im.2015.11.003
顯示於類別:	[英國語文學系] 期刊論文

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