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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/103084


    Title: 有計畫的引導創意
    Authors: 吳岳剛
    Contributors: 廣告系
    Keywords: 創意;廣告
    Date: 1999-07
    Issue Date: 2016-10-20 15:16:35 (UTC+8)
    Abstract: 從創意教學的角度看，創意，必須是一種思考方式的產物。因此，傳授創意方法的書籍常以「技術」的方式呈現某種思考的邏輯，或者設計一套頭腦體操，來引導人們找到與眾不同的想法。然而，想法不是不同於以往就能合用，所以創意的教學不能只是思考的訓練。在這之前，想要做出有創意的廣告要先知道什麼廣告有創意，或者說有創意的品味，是影響創作品質的重要因素。此外，為思考碰壁時提供再出發的方向，可以有效提升創意的產量，也可以克服以天分解釋創意思考過程中的空窗期的習慣。
    Relation: 廣告學研究, 13, 141-142
    The Journal of Advertising & Public Relations
    Data Type: article
    Appears in Collections:[The Journal of Advertising & Public Relations ] Journal Articles

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