English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109952/140901 (78%)
Visitors : 46062773      Online Users : 1015
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/103091


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/103091


    Title: 企業論述與公共關係－－從語藝的觀點出發
    Other Titles: Corporate Discourse and Public Relations: The Rhetorical Approach
    Authors: 秦琍琍
    Contributors: 廣告系
    Keywords: 公共關係;企業論述;組織傳播;認同理論;語藝傳播;Corporalediscourse;identification;organizationalcommunication;publicRelations;rhetoricalapproach
    Date: 2000-07
    Issue Date: 2016-10-20 15:21:45 (UTC+8)
    Abstract: 本文自重新檢視「公共關係」一詞之概念與意涵出發，企圖從較具人文色彩的語藝傳播之論點與取向中，來探究如格將企業論述與公共關係之理論作一古連；並結合組織傳學中對組織環境、結構、文化、權力運作等面向的探討，進一步闡述企業內、外部傳播與公關之深層意涵。期盼在此論述過程中，經由對（1）企業論述的本質、功用、與研究方法之介紹；（2）語藝傳播之源起、與Burke理論之闡述；以及（3）組織傳播學研究的相關重要議題、與不同研究典範取徑的說明，能對本土公關學研究提供一些不同的觀點與理論，使得學者們能考慮從一更深入全觀的過程與更多元化的理論與研究角度來探討公共關係。
    This paper is from the rhetorical approach to examine public relations and how it is shaped by corporate public discourse. In order to achieve the main purpose of this paper, it begins with a re-examination of the definition, conceptualization, and substance of the term `public relations,` and its historical evolution. Second, the writer elaborates the way that corporate discourse shapes the identity, image, value, and issues of the organization, and its relationship with the activities of public relations by further providing Kenneth Burke`s theory of identification. Finally, this paper discusses the broadening involvement of organizational communication in affecting public relations in various corporate aspects such as environment, structure, culture, and power issues.
    Relation: 廣告學研究, 15, 27-48
    The Journal of Advertising & Public Relations
    Data Type: article
    Appears in Collections:[廣告學研究] 期刊論文

    Files in This Item:

    File Description SizeFormat
    15-2_秦琍琍.pdf360KbAdobe PDF2697View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback