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|Other Titles: ||What Makes News Inaccuracies Happened During Public Health Crises: Examining How the Journalists Have Danced with the Government|
Su, Herng;Chen, Yi-Ning Katherine
|Issue Date: ||2016-10-20 16:08:56 (UTC+8)|
News media are important vehicles for disseminating news on health and medicine to the public. However, news reports on health in Taiwan related to the government, especially about CDC, have been criticized for inaccuracies during public health crises. How do inaccuracies arise? This is the question we shall ask, considering that health journalists must put accurate reporting on the top priority. Were their sources in error? Was the science in the news misinterpreted? What are the key influences of the public health news reports? In the present study, we focused the factors that caused news inaccuracies about CDC. Qualitative interviews with interviewees, including on-beat reporters, media decision makers, professors in journalism, law, and public health, and PR practitioners were conducted to figure out why inaccuracies arose in crises and illustrated the gap of the definition of news between the journalists and the CDC officials. It was found that the journalists sought for news values whereas the officials emphasized on science. This gap further deteriorated the relationship between the two parties, and then caused more inaccuracies. We proposed that the government, as one of the news sources, should provide information proactively during crises. Even when there were no crises, the officials should provide news materials to the reporters regularly so that the institute will have a better chance for a positive media exposure so as to form a public image of being credible and trustworthy.
|Relation: ||廣告學研究, 33, 1-38|
|Data Type: ||article|
|Appears in Collections:||[廣告學研究] 期刊論文|
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