English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 94188/124659 (76%)
Visitors : 29630538      Online Users : 231
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/103260
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/103260

    Title: Creative Advertising Plan - A Case Study of Le Menu Frozen Dinners
    Authors: 祝鳳岡
    Contributors: 國立政治大學廣告學系
    Keywords: 規劃;廣告
    Date: 1993-06
    Issue Date: 2016-10-25 15:29:13 (UTC+8)
    Abstract: The objective of the study is to formulate a creative plan for advertising by way of the case study. From the management perspectie, this paper provides an example showing planning efforts in order to enhance advertising productivity. There are three major components included in the study e.g. situational analysis, creative plan and media plan.
    Relation: 廣告學研究, 2, 139-156
    Data Type: article
    Appears in Collections:[廣告學研究] 期刊論文

    Files in This Item:

    File Description SizeFormat

    All items in 政大典藏 are protected by copyright, with all rights reserved.

    社群 sharing

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback