| Reference: | 一、西文部份
1. Adrian B. Ryans and Charles B. Weinberg, "Consumer Dynamics in Nonprofit Organizations," Journal of Consumer Research, Vol. 5 (September 1978).
2. Adel. I. EL-Ansary and Oscar L. Kramer, Jr., "Social Marketing : The Family Planning Experience," Journal of Marketing, Vol. 37 (July, 1973).
3. Benson P. Shapiro, "Marketing for Nonprofit Organization," HBR, Sep.-Oct., 1973.
4. Burnett J., J., "Psychographic and Demographic Characteristics of Blood Donors," Journal of Consumer Research Vol.8 (June, 1981).
5. Darid J. Luck, "Broadening the Concept of Marketing-Too Far," Journal of Marketing, Vol. 33 (July, 1969).
6. Joel R. Evans and Barry Berman, Marketing, (New York: Macmillan Publishing Co., Inc.)
7. Michael L. Rothschild, "Marketing Communications in Non-business Situations," Journal of Marketing, Vol. 43 (Spring, 1979).
8. Patrick J. Montana (ed.), Marketing in Nonprofit Organization, (New York: A Division of American Management Association, AMACOM, 1978).
9. Philip D. Cooper, William J. Kehoe and Patrick E. Murphy (ed.), Marketing and Preventive Health Care: Interdisciplinary and Interorganizational Perspective. (American Marketing Association, 1978).
10. Philip Kotler, Marketing For Nonprofit Organization, 2nd (ed.), (Englewood-Cliff, N. J. :Prentice-Hall, 1982).
11. Philip Kotler, Marketing Management : Analysis, Planning, and Control, (Englewood-Cliff, N.J. : Prentice-Hall, 1972).
12. Philip Kotler, "A Generic Concept of Marketing," Journal of Marketing, Vol. 36 (April, 1972).
13.. Philip Kotler and Sidney J. Levy, "Broadening the Concept of Marketing," Journal of Marketing, Vol. 33, ( January, 1969).
14. Ralph M. Gaedeke, Marketing In Private And Public Nonprofit Organizations, (Santa Monica, Calif : Goodyear Publishing Company, Inc., 1977).
15. Robert Bartels, "The Identity Crisis in Marketing," Journal of Marketing, Vol. 38 (October, 1974).
16. William A. Mindak and H. Malcolm Bybee, "Marketing`s Application to Fund Raising," Journal of Marketing, Vol. 35 (July, 1971).
二、中文部份
1.內政部編，內政統計提要，民國七十二年。
2.許士軍，現代行銷管理，（台北：自印，民國六十五年）
3.________，「非營利事業行銷」國立政治大學學報，第41.期。
4.許勝雄，「商場行銷術在選戰上的運用」，中國論壇，第17卷，第4期。
5.張福榮，「政府政策之制定與推行--行銷理論之應用」，研考月刊，第7卷，第8期。
6.張廣福，非營利事業行銷之應用--台北市國民消費協會為例，國立政治大學企業管理研究所未出版碩士論文（民國七十一年六月） |
