| Reference: | 一、中文部分
A、書籍：
1.林智新，品牌春秋，（台北：長河出版社，民國72年4月版）P.129。
2.楊國樞等人合編，社會及行為科學研究法，上册（台北：東華書局，民國67年）, P.343。
3.黃俊英，多變量分析，（台北：中國經濟企業研究所，民國74年版）, PP.124-126。
B、期刊:
1.中華徵信所，"飲料工業"，台灣地區產業年報，台北：民國71年4月。
2.市場與行情出版社，"沙士市場一潟千里"，市場與行情，213期，P.19。
3.黑松飲料公司企劃室，"台灣清涼飲料製造業概況"，黑松人，33期，台北：民國66年9月，PP.2-5。
4.陳俊廷，"飲料界老板經營的指針－剖析台灣飲料市場的趨勢"，實業世界，131期，民國66年2月，PP.26-29。
C、論文
1.張耀輝，非計量多元尺度法應用於碳酸飲料品牌空間研究－北區大學生實例，淡江大學管理科學研究所未出版碩士論文，民國72年6月。
2.黃瑞雲，影響飲料品選購之屬性與情境因素之研究，政治大學企業管理研究所未出版碩士論文，民國67年6月。
二、英文部分
A、書籍：
1. Engel, F and Roger D. Blackwell and David T. Kollat, consumer Behavior, 3rd ed., (Taipei: 華泰書局，1978)，PP. 190-196
2. Engel, J. F. and Roger D. Blackwell, Consumer Behavior, 4th ed. (Taipei: 華泰書局，1984)，P.188。
3. Engel, J. F., M. R. Warshaw and T. C. Kinner, Promotional Strategy, 4th ed. (Taipei: 華泰書局，1979)，PP. 174-176。
4. Frank, Ronald E, William F. Massy, and Yoram Wind, Market Segmentation (Englewood Cliffs, N.J., Prentice-Hall, 1972), pp. 26-89.
5. Guieford J. P., Fundamental Statistics in Psychology and Education, 4th ed., (New York: McGraw-Hill, 1965).
6. Gemald Zaltman and Philips C. Burger, Marketing Reaserch: Fundamentals and Dynamics (Taipei: 華泰書局，1975 ) PP. 500-509。
7. Kotler, Philip, Marketing: Analysis, Planning and Control, 4th ed., (New Jersey Prentice-Hall Inc., 1980), p.205.
8. Massy, Frank and Wind, Marketing Segmentation, (Englewood Cliffs, N.J., Prentice-Hall, Inc., 1973), pp. 58-61.
9. Overall, John E. and C. J. Klette, Applied Multivariate Analysis, (New York: McGraw-Hill, 1972), p.109.
10. RoKeach, M., Beliefs, Attitudes and Values, (San Francisco: Jossy-Bass, Inc., 1968).
11. Wells, W. D., life style and Psychographics, (Chicago: AMA 1974), p.106.
B 、期刊：
1. Andreason, Alan A., "Leisure Mobility and Life Style Pattern," AMA conference Proceedings (Winter 1967), pp. 56-62.
2. Assael, Henry and A. Marvin Roscoe Jr., "Approaches to Market Segmentation Analysis," Journal of Marketing, October 1976, p.67.
3. Bearden, William O. and Arch G. Woodside, "Interactions of Consumption situation and Brand attitudes," Journal of applied psychology, Vol. 61, No. 6, 1976, pp. 764-769.
4. Boote, Alfred S., "Reliability Testing of Psychographics Scales," Journal of Advertising Research, October 1981, pp. 53-60.
5. Cronbach, Lee J. "Coefficient Alpha and the Internal Structure of Jests," Psychometrika, Vol. 16, No. 3, Sept. 1951, pp. 297-334.
6. Demby, D., "Psychographics and From Whence it came," in W. D. wells ed., Life Style and Psychographics. (Chicago: AMA 1974), p.21.
7. Dolich, I. J., "Congruence Relationship Between Self Concept Images and Products Brands," Journal of Marketing Research, Vol. 6, February 1969, pp. 80-84.
8. Green, Paul E., "A New Approach to Market Segmentation," Business Horizons, February 1977, pp. 61-73.
9. Haley, R .I., "Benefit Segmentation: A Decision-Oriented Research Tool," Journal of Marketing, Vol. 32, July 1968, pp. 30-35.
10. Hamermesh, R. G., M. J. Anderson, Jr., and J. E. Harris, "Strategies for Low Market Share Business," Harward Business Review, May-June 1978, pp. 95-102.
11. Hustad, Thomas P. and E. A. Pessmier, "The Development and Application of Psychographics, Life style and Associated Activity and Attitude Measures," In W. D. Wells ed., Life style and Psychographics, (Chicago: AMA 1974), pp. 33-69.
12. Lazer, William, "Life Style Concept and Marketing," In Stephen Greyser ed., Toward Scientific Marketing, (Chicago: AMA 1963), p.140.
13. Lery, S.T., "Symbolism and Life Style," in S. A. Greyser ed., Toward Scientific Marketing, (Chicago: AMA, 1963), pp. 140-150.
14. McCrann. Mauren, "Pitching the Product as Life-Style," Advertising Techniques, May 1971, pp. 24-25.
15. Pernica, Joseph, "The second Generation of Marketing Segmentation Studies: A Audit of Buying Motivations," in W. D. Wells ed., Life Style and Psychographics, (Chicago: A M A 1974), pp. 279-313.
16. Plummer, Joseph T., The Concept and Application of Life Style Seamentation ,: Journal of Marketing, Vol. 38, January 1974. pp. 33-37.
17. Reynolds, Fred D. and William R. Darden, "Constructing Life Style and Psychographics," in william D. Wells ed., Life Style and Psychographics (Chicago: A M A 1974), p.84.
18. Smith, Wendell R., "Product Differentiation and Market Segmentation as Alternative Market Strategies," Journal of Marketing, Vol. 20, No. 3, July 1956, pp. 3-8.
19. Tigert, D. J., "Life Style Analysis as a Basis For Media Selection," in William D. Wells, ed., Life Style and Psychographics, (Chicago: A M A 1974), pp. 173-201.
20. Wells, William D., "psychographics: A critical. Review," Journal of Marketing Research, Vol. 12, May 1975, pp. 196-197.
21. Wells, W. D., "Life Style and Psychographics: Definition, Uses, and Psychographics," (Chicago: A M A 1974), pp. 317-363.
22. Wind, Jerry and Paul Green, "Some Conceptual Measurement and Analytical Problem in Life Style Research," in W. D. Wells ed., Life Style and Psychographics, (Chicago: A M A 1974), pp. 100-125.
23. Wind, Yoram, "Issues and Advances in Segmentation Research," Journal of Marketing Research, Vol. XV, August 1978, pp. 317-337.
24. Young, Shirley, "Psychographics Research and Marketing Relevancy," In Charles King and D. J. Tigert eds., Attitude Reaches New Hights, (Chicago: A M A, 1971), pp. 220-222.
25. Ziff, Ruth, "Closing the Consumer Adverting Gap Through Psychographics," in Boris W. Becker and Helmut Becker eds., Combined Proceeding, (Chicago: A M A 1973), pp. 455-461.
26. Ziff Ruth, "Psychographics For Market Segmentation," Journal of Adverting Research, Vol. 11, April 1971, pp. 3-10. |
