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    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/104839
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/104839


    Title: 「看布牌子:談中國紡織發展」給廣告研究者的啟示
    Authors: 孫秀蕙
    Keywords: 布牌子;中國紡織
    Date: 2006-07
    Issue Date: 2016-12-14 11:59:00 (UTC+8)
    Abstract: 暌違十二年,繼《老月份牌廣告畫》之後,廣告海報蒐藏家張燕風論廣告的新書《看布牌子:談中國紡織發展》終於在今年初問世了。何謂「布牌子」?「布牌子」誕生於近代中國,盛行於一九五○年以前,是日漸頻繁的商業活動產物,也是中國現代化過程中較早普及的商標表徵。顧名思義,布牌子就是貼在布匹前端的一張紙,上端印布牌名(產品名稱),下端則印著廠商和住註冊號碼,中間則為各式圖案,兼有廣告文案。
    Relation: 廣告學研究, 26, 109-111
    Data Type: article
    Appears in Collections:[廣告學研究] 期刊論文

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