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    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/104844
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/104844


    Title: 期待百家爭鳴的公關理論:談Public Relations Theory II
    Authors: 鄭怡卉
    Keywords: 公關理論
    Date: 2007-01
    Issue Date: 2016-12-14 12:03:11 (UTC+8)
    Abstract: 最近由美國學者Carl H. Botan和Vince Hazleton所編成的《公共關係理論二》一書是它一九八九年的新版,這本書廣泛地包含了更多更新的公關領域的學術研究和論述。編者期望這本書反映這個學術領域的進步和展望,也希望藉此印證公關領域是有紮實的理論基礎。也因此這本書區分有兩大部分:「基礎篇」和「明日工具篇」。比較詳細的章節列在這篇書評的最後,以供參考了解這本書的內容。
    Relation: 廣告學研究, 27, 115-116
    Data Type: article
    Appears in Collections:[廣告學研究] 期刊論文

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