政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/104847

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 111316/142225 (78%)
Visitors : 48377512 Online Users : 935

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大典藏 > Journals of NCCU > The Journal of Advertising & Public Relations > Journal Articles > Item 140.119/104847

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/104847

Title:	全球品牌無廣告？星巴克在台北：高消費滿意度之見解
Other Titles:	Global Brands without Ads?-Starbucks in Taipei: Insights in High Level Customer Satisfaction
Authors:	林恩盈;Marilyn, Roberts
Keywords:	生活風格;全球品牌;消費文化;消費滿意 Consumer culture;Customer satisfaction;Global branding;Lifestyle
Date:	2007-07
Issue Date:	2016-12-14 12:03:56 (UTC+8)
Abstract:	星巴克高品質咖啡吸引台北消費者並融入他們的生活風格，本研究以問卷調查法試圖探討消費滿意，生活風格與消費文化間的關係。研究結果發現：在星巴克洽談生意是高消費滿意者獨特的生活風格，且在星巴克的消費令他們感到與眾不同；相對於高消費滿意者，與朋友談天和感到文化氣質則為一般消費滿意作了註解。 Starbucks` high-quality coffee from different regions has attracted Taipei`s customers` and commingled with their lifestyles. The current study examines a survey of 400 Starbucks` consumers` level of satisfaction and the relationship of the brand to lifestyle. The findings suggest that conducting business at Starbucks is a unique lifestyle for highly satisfied customers and makes them feel distinctive. In contrast, two important prediction variables for general customer satisfaction are chatting with friends and feelings of sophistication.
Relation:	廣告學研究, 28, 87-112
Data Type:	article
Appears in Collections:	[The Journal of Advertising & Public Relations ] Journal Articles

Files in This Item:

File	Description	Size	Format
28-4(p.87-112).pdf		231Kb	Adobe PDF2	360	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...