English  |  正體中文  |  简体中文  |  Post-Print筆數 : 11 |  Items with full text/Total items : 88866/118573 (75%)
Visitors : 23560108      Online Users : 401
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/104864
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/104864


    Title: 企業公民、公民社會與社會議題建構--以「Keep Walking夢想資助計畫」為例
    Other Titles: Corporate Citizenship, Civil Society and Social Agenda Building: A Case Study of 'Keep Walking Fund'
    Authors: 楊意菁
    Keywords: 企業公民;公民社會;議題管理;社會議題建構;企業社會責任
    Corporate citizenship;Civil society;Issue management;Social agenda building;Corporate social responsibility
    Date: 2008-07
    Issue Date: 2016-12-14 14:17:47 (UTC+8)
    Abstract: 企業公民已成為企業社會責任以及永續經營的重要概念,且逐漸受到學術界的關注。但過去的研究主要都是從企業管理以及行銷的角度探討企業公民意涵,而本文認為,這樣的討論並無法真正構連企業與社會之間的角色關係。因此,本研究將從公民社會的概念探討企業公民的意涵,並且從公關議題管理以及傳播社會議題建構的角度,說明企業公民行為可以回應公民社會的積極方法。最後本研究將以「KeepWalking夢想資助計畫」,以及其中的「說名字」議題為例,並從媒體報導、議題層次、以及對公民社會影響,分析其個案在公民社會中企業公民的實踐意涵。
    Corporate citizenship is a significant concept of corporate social responsibility and sustainable business. It has also become an important issue in the academic field. Past studies used to discuss the issue of corporate citizenship from the viewpoints of management and marketing. However, these previous studies cannot clarify the structural relationship between the corporation and the society. Therefore, this study adopts the concept of civil society to discuss the meaning of corporate citizenship. Moreover, this study applies the concepts of issue management, social agenda building, and media advocacy to analyze the corporate citizenship activities in civil society. Last, this study chooses a case, 'Keep Walking Fund,' to explain its corporate citizenship practices in terms of the concept of civil society.
    Relation: 廣告學研究, 30, 85-120
    Data Type: article
    Appears in Collections:[廣告學研究] 期刊論文

    Files in This Item:

    File Description SizeFormat
    30-4(p.85-120).pdf530KbAdobe PDF395View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback