English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 111316/142225 (78%)
造访人次 : 48382704      在线人数 : 721
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/105088


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/105088


    题名: 企業網路謠言回應策略及其影響因素初探
    其它题名: Corporate Response Strategies toward the Rumors on the Internet: An Explorative Study
    作者: 吳宜蓁
    关键词: 謠言;網路危機;網路謠言;網路傳播;網路公關
    Internet crisis;Internet communication;rumors
    日期: 2005-01
    上传时间: 2016-12-19 16:05:25 (UTC+8)
    摘要: 本研究以企業網路謠言為對象，探討企業的因應之道與背後可能的影響因素。內容分析結果發現，企業網路謠言對企業的影響主要是銷售量，其次是股票價格及企業形象。在因應策略方面，企業極少採取預防策略；不回應策略的採用理由通常為息事寧人；闢謠策略的管道包括網路媒體、大眾媒體、專家、員工等，不過「以網路解決網路問題」的作法最為普遍；法律訴訟策略運用者最少。本研究並整理出謠言回應的情境因素與組織因素，並據以建構一個企業網路謠言回應策略的關連性架構及理論命題，供後續研究驗證，並有助於企業面對網路謠言時的策略思考。
    The present paper investigated the response strategies of corporate organizations when facing the rumors and uncovered the possible influencing factors of those strategies. The results showed that prevention strategies as well as lawsuits were seldom used by the corporations, and the no-response strategies were mostly used for solving problems peacefully. Moreover, the Internet was often used as a response tool for denying the accusation. Two main factors were found to influence the response strategies. One is characteristics of the rumors, including their typology, influences, stages, and the extent of transmission; the other is characteristics of the corporations, which include the industry type of the corporation, attitudes of the management level to the Internet rumors, their ability to handle crises, and the resources for solving the Internet crises. Some theoretical propositions were also presented for further examinations.
    關聯: 廣告學研究, 23, 1-33
    数据类型: article
    显示于类别:[廣告學研究] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    23-1.pdf449KbAdobe PDF21794检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈