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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/114338

    Title: 選舉危機情境分類之探討
    Responding to Political Crisis during Campaigns: A Classification of Political Crisis Situations
    Authors: 姚惠忠
    Yao, Hui-Chung
    Keywords: 危機反應策略;危機傳播;形象修護;選舉危機情境
    political crisis situations in campaigns;response strategies to crisis;image repairing;crisis communication
    Date: 2008-11
    Issue Date: 2017-11-02 16:55:08 (UTC+8)
    Abstract: 本研究以2005年至2006年間,台灣地區地方首長選舉九位候選人,24個遭指控或質疑的危機案例爲研究對象,以因素分析與內容分析法,依選民對危機事件之厭惡程度與證據揭露程度兩變項,建構候選人競選危機之情境類型,並探討不同危機情境下,候選人傾向使用的反應策略。
    The purpose of this study is to construct a classification of political crisis situations that candidates face and to discuss the situation-response relationship by exploring candidates` probable response strategies with respect to every type of situations of political crises during campaigns. Data is collected through 24 individual cases which present nine candidates subject to public accusations and suspicions in Taiwan`s local political elections during 2005-2006. Content analysis and factor analysis are both used to analyze the data based on two variables: electorates` degree of antipathy to the crisis events and the degree of evidence disclosure.
    It is found that in ”high antipathy and high disclosure of evidence”, ”attack accuser” is candidates` most probable response; in ”high antipathy and low disclosure of evidence”, ”denial” is candidates` most probable choose; in ”middle antipathy and high disclosure of evidence”, candidates tend to ”reduce offensiveness of crisis”.
    Relation: 選舉研究 , 15(2) , 67-90
    Data Type: article
    DOI 連結: http://dx.doi.org/10.6612%2ftjes.2008.15.02.67-90
    DOI: 10.6612/tjes.2008.15.02.67-90
    Appears in Collections:[選舉研究 TSSCI] 期刊論文

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