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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/115422

    Title: 市場導向文化、內部市場導向、服務氣候與顧客導向行為之關聯性:餐飲服務業台灣、中國、美國之跨文化比較研究
    Authors: 洪順慶
    Contributors: 企業管理學系
    Keywords: 市場導向;市場導向行為;市場導向文化;服務氣候;國家文化
    Market orientation;market-oriented behavior;market-oriented culture;service climate;national culture
    Date: 2015
    Issue Date: 2017-12-26 17:43:21 (UTC+8)
    Abstract: 本研究探討市場導向文化、內部市場導向、服務氣候與員工的市場導向行為的關係。並且探討在Hofstede’s 國家文化構面的影響下,市場導向文化,內部市場導向、服務氣候與顧客導向行為的關係變化,是否受其影響,並進行不同國家間(台灣;中國、美國)的比較分析。 結果顯示市場導向文化、內部市場導向、服務氣候均會導致產生員工的市場導向行為,並且國家文化構面的權力距離與剛性主義將會對市場導向文化、內部市場導向、服務氣候與員工的市場導向行為的關係產生調節作用。
    This study explores the relationship of market-oriented culture, internal market orientation, service climate, and employees’ market-oriented behavior. Also we use Hofstede’s national culture as the moderator to see if the dimensions will enhance the relationships and compare 3 countries’ differences. The results show that market-oriented culture, internal market orientation, and service climate will indeed influence employees’ market-oriented behavior. When use the moderators, only Power Distance and Masculinity will influence the relationships.
    Relation: 執行起迄:2015/08/01~2017/06/30
    Data Type: report
    Appears in Collections:[資訊科學系] 國科會研究計畫

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