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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/118375


    Title: 台灣山地鄉消息傳播過程 -苗栗縣泰安鄉山地消息來源及兩級傳播之研究
    Authors: 張逸東
    Keywords: 山地鄉;兩級傳播;消息來源;意見領袖;影響者
    Date: 1975-11
    Issue Date: 2018-07-05 14:39:44 (UTC+8)
    Abstract: 本文基於「社會結構影響消息流動」的理論,假定台灣山地鄉的消息傳播過程與平地鄉有所不同,並透過「消息來源」與「兩級傳播」相關理論作為問卷調查之基礎。研究結果顯示:(1)原住民最常接觸的是電視,其次是報紙、廣播、雜誌與電影;(2)年齡越輕、教育程度越高、經濟環境越好的原住民,知悉消息的數量越多;(3)山地鄉存在了「兩級傳播」,但是山地鄉的消息傳播並非一律以口語傳播為主,而是因消息內容而異;(4)在告知性消息,山地鄉似乎沒有「意見領袖」或「影響者」;但在說服性消息,發現一名原住民有「意見領袖」或「影響者」的特質。本文認為,這顯示山地鄉由於酋長沒落與新一代崛起,「意見領袖」或「影響者」已移轉至年輕人身上。
    Relation: 新聞學研究, 16, 71-124
    Data Type: article
    Appears in Collections:[新聞學研究 TSSCI] 期刊論文

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