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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/123538


    Title: 台灣經濟發展與廣告發展的關係
    Authors: 顏伯勤
    Contributors: 新聞學研究
    Keywords: 廣告;經濟發展;進出口貿易;國民消費;政府消費;國民平均每人所得
    Date: 1991-12
    Issue Date: 2019-05-22
    Abstract: 經濟發展與廣告成長具有相輔相成的功效。本文試圖從經濟成長、進出口貿易與國民消費的角度,比較廣告在九期經濟建設計畫中的成長情形,並觀察其與經濟成長的關係,最後提出研究廣告傳播的新方向。
    Relation: 新聞學研究, 45, 119-138
    Data Type: article
    Appears in Collections:[新聞學研究 TSSCI] 期刊論文

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