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    Title: 「威而鋼傳播現象」座談會
    Authors: 徐美苓
    Contributors: 新聞學研究
    Date: 1999-10
    Issue Date: 2019-06-25 09:03:27 (UTC+8)
    Abstract: 自從威而鋼問世以來,台灣掀起一陣媒體報導熱潮,甚至連衛生署長都親自召開 記者會,宣佈威而鋼核准上市的時間。在這股報導熱潮裡,似乎醫學界本身的專業發 言權威反而被大眾化、普及化的媒體報導所淹沒,《新聞學研究》邀請四位學者、專 家就此現象進行座談會。四位專家、學者各有專長,孫光煥醫師現任三軍總醫院泌尿科醫師,他指出媒體 報導熱潮對傳統醫病關係產生重大衝擊;劉仲冬教授則任教於國防醫學院人文社會科 ,專長為醫療社會學,在此次座談中強調性功能障礙並非客觀存在的事實,而是文化 與社會建構的結果;政大新聞系副教授徐美苓近年來從事健康傳播方面的研究,她談 到威而鋼現象如何改變了科學新聞與醫藥新聞的版面安排,並對記者的報導方式提出 具體建議。而中國時報記者張 文則以記者的角度,來剖析威而鋼醫藥新聞的產製過 程及傳播界現象。
    Relation: 新聞學研究, 61, 285-296
    Data Type: article
    Appears in Collections:[新聞學研究 TSSCI] 期刊論文

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