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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/125563

    Title: 外源酮產品商業計畫成功因素探討-以S公司為例
    Discussion on the Success Factors of Commercial Schemes for Exogenous Ketone Products - Taking S company as an example
    Authors: 李易昌
    Li, Yi-Chang
    Contributors: 周冠男
    Chou, Robin K.
    Li, Yi-Chang
    Keywords: 生酮飲食
    Exogenous ketone
    β-hydroxybutyric acid
    Ketone body
    Ketogenic powder
    Ketogenic diet
    Date: 2019
    Issue Date: 2019-09-05 15:52:13 (UTC+8)
    Abstract: 一種從甘蔗皮萃取出來的BHB外源酮飲品,風靡矽谷,成為致力追求酮體的科技人及愛好運動者每天不可或缺的飲品,不過沒有人知道,它是台灣研究團隊的研發,更是台灣之光!大家都知道,矽谷人每天在經濟和智能的戰場上作戰,誰能維持高度的創造力和績效,就是致勝的關鍵,如果還能維持良好的體態,更是矚目的焦點。因此,矽谷人追求的飲食和養生法,一直引領著流行。
    A BHB ketone powder drink extracted from sugarcane skin, overnight sensation in Silicon Valley, has become an indispensable drink for technology and sports enthusiasts who are committed to pursuing ketone bodies, but no one knows that it is the research and development of Taiwan research team. The glory of Taiwan! Everyone knows that Silicon Valley people fight on the economic and intelligent battlefield every day. Whoever can maintain a high degree of creativity and performance is the key to success. If you can maintain a good posture, it is the focus of attention. Therefore, the diet and health regimen pursued by Silicon Valley people has always led the fashion.
    The U.S. Department of Defense has upgraded the supply of SEALs to combat forces, and the Valley of the Winds has actually "from Taiwan." The recent emergence of exogenous ketone BHB replenishment beverages in Silicon Valley people has made the technology people rush. In fact, this drink is developed by the U.S. Department of Defense in order to improve the body and mind performance of the SEALs and become a super-warrior. It has become the most embarrassing and most popular after passing to Silicon Valley people. Combat strength drinks, it is hard to compare the ketogenic diet, bulletproof coffee, meal replacement package and even the fasting method that have been booming in recent years. More importantly, the development and production of this beverage comes from Taiwan.
    Appropriate amount of ketone body can help metabolism and boost physical strength. Whether it is ketogenic diet, bullet-proof coffee, fasting, etc., these methods are only forced to burn the body fat, or a high-fat diet to produce ketone bodies. Why do you need a ketone body? Silicon Valley people medical research has initially confirmed that promoting the body to produce the right amount of ketone body is not only beneficial to metabolism, it is said that it can also improve the efficiency of brain operation, and even prolong life. David Bomat, the neuromedical authority of American nutrition, said: "I think that the mild ketosis is the natural state of the human body and the best state of human metabolism."
    Professor Chang, Distinguished Professor and Head of Research and Development at Hong Kong University of Science and Technology, pointed out: "There are many ways to produce ketone bodies. In addition to high-intensity exercise, the rest must use a high-fat diet or a forced fasting method, plus 2-3 days or more. The synthesis can be converted into ketone bodies. The controversy is that these cases have caused cases of cardiovascular diseases. If you are not careful, you may become a high-cholesterol thin person, and the physical damage caused by fasting can not be ignored."
    Supercritical Fluid Extraction technology makes it easy to take in exogenous ketone BHB. In this regard, nutritionists began to study whether it is possible to supplement the ketone body required for body metabolism like vitamins directly through external sources in a way that is complicated and harmful to the body. After years of research, nutritionists have extracted β-hydroxybutyrate (BHB) from the sugarcane epidermis, a substance similar to the ketone body synthesized in the human liver, and through innovative supercritical planting. The lyophilization technology makes the ketone body stable and easy to absorb by the human body, which is a major breakthrough.
    Why do you have a straight train to go around? Exogenous ketone BHB eliminates the risk of side effects. Professor Chang, Distinguished Professor and Head of Research and Development at Providence University of Science and Technology, stressed: "As we get older, the liver`s synthetic efficiency will gradually degrade, the metabolic response will be worse, and the amount of BHB synthesis will gradually become insufficient. Therefore, in addition to the endogenous ketone BHB synthesized by itself. In addition, the direct supplementation of exogenous ketone BHB does not require a conversion period, and is the safest and no side-effect supplement." BHB ketone powder drink provides a good way to solve the ketogenic effect of lovers. If you endure high-oil, high-fat foods, you don`t have to risk high cholesterol to drink oil you don`t like, and often run the toilet and diarrhea. BHB ketone powder drink not only winds and valleys, but also proves that Taiwan`s biotechnology industry has a place in the world and also has the ability to contribute to the health and well-being of human beings.
    This article explores exogenous ketone 2.0 products as a business plan, from product development, market positioning, branding to business model series of examples, analyzing its key success factors and concrete implementation conclusions.
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0105932146
    Data Type: thesis
    DOI: 10.6814/NCCU201900879
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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