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    Title: TRADEMARKS AND BRANDS: WHAT ARE THE DIFFERENCES?
    商標與品牌-有差嗎?
    Authors: Hovhannisyan, Arpine
    Avagyan, Narine
    Contributors: 智慧財產評論
    Keywords: Brands ; Trademarks ; Branding ; Trademarks With Reputation ; Free-Riding 
    品牌 ; 商標 ; 品牌行銷 ; 有名的商標 ; 搭便車者
    Date: 2019-05
    Issue Date: 2020-11-17 16:44:36 (UTC+8)
    Abstract: Nowadays there is no universally accepted definition of brands and the differentiation from trade marks. This article is aimed to reveal the differences between brands and trademarks. In this regard, the concept of brand and the concept of trademark will be discussed. The definition of brand will be offered respectively. Finally the protection of brand will be discussed in the light of trade mark law and the cases from European Court of Justice (hereinafter ECJ).
    至今,「品牌」一詞並未有統一的定義,而其與「商標」間的差異亦屬多方說法。本文意在演繹「品牌」和「商標」的差異。與二者有關的概念會被分析與討論。據此,進一步提出「品牌」的定義。最後,商標保護的議題將會觸及,而歐洲法院的見解也會討論。
    Relation: 智慧財產評論, 15(2), 1-20
    Data Type: article
    DOI 連結: https://doi.org/10.30387/NCCUIPR.201905_15(2).0001
    DOI: 10.30387/NCCUIPR.201905_15(2).0001
    Appears in Collections:[智慧財產評論] 期刊論文

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