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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/132667

    Authors: Hovhannisyan, Arpine
    Avagyan, Narine
    Contributors: 智慧財產評論
    Keywords: Brands ; Trademarks ; Branding ; Trademarks With Reputation ; Free-Riding 
    品牌 ; 商標 ; 品牌行銷 ; 有名的商標 ; 搭便車者
    Date: 2019-05
    Issue Date: 2020-11-17 16:44:36 (UTC+8)
    Abstract: Nowadays there is no universally accepted definition of brands and the differentiation from trade marks. This article is aimed to reveal the differences between brands and trademarks. In this regard, the concept of brand and the concept of trademark will be discussed. The definition of brand will be offered respectively. Finally the protection of brand will be discussed in the light of trade mark law and the cases from European Court of Justice (hereinafter ECJ).
    Relation: 智慧財產評論, 15(2), 1-20
    Data Type: article
    DOI 連結: https://doi.org/10.30387/NCCUIPR.201905_15(2).0001
    DOI: 10.30387/NCCUIPR.201905_15(2).0001
    Appears in Collections:[智慧財產評論] 期刊論文

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