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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/147749
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/147749

    Title: 以奧迪台灣為例剖析臺灣豪華電動車市場的發展
    A study of EV market emergence in Taiwan using Audi Taiwan as an example
    Authors: 郝子鈞
    Hao, Joshua
    Contributors: 尚孝純
    Shang, Shari
    Hao, Joshua
    Battery Electric Vehicle
    Market Emergence
    Date: 2023
    Issue Date: 2023-10-03 10:50:13 (UTC+8)
    Abstract: Since the invention of automobiles, the industry has evolved constantly because of innovations and regulatory changes. However, throughout history, most passenger cars have been based on internal combustion engines. It was not until the Paris agreement in the recent decade did the industry start to heavily develop and launch zero emission powertrains. The battery electric vehicles (BEV) market grew tremendously within a very short time between late 2010’s and 2022 in Taiwan based on retail volume and number of BEV models available. In late 2010, there were no direct current (DC) fast charging networks, no regulation guidelines on standards of electric vehicles (EV) and no software or supporting businesses needed for BEV drivers. A few years later, the premium BEV market has thrived with growing infrastructure landscape and a strong local value chain.
    The formation of the market and the growth in Taiwan was a bottom-up approach with consumers and value chain suppliers going into the market prior to clear government policies and support programs. Despite the lack of holistic policies by the government, the ability for Taiwanese companies and businesses to pivot and fill empty business needs has made the growth of the market possible. Audi Taiwan is one of the first traditional manufacturers to bring BEV models into the Taiwanese market, but now faces strong challenges as more competitors are entering the market as it continues to develop and grow.
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0108933003
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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