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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/150066


    Title: 數位嵌入與網際連結下的機緣催化： 淘寶村多元行動者的共生共治
    Other Titles: Opportunistic Catalysis Embedded in Digital Networking Technology: Symbiosis and Co-Governance of Multiple Actors in Taobao Village
    Authors: 孫宇婷、張健挺、梁朝雲
    Sun, Yu-Ting;Zhang, Jian-Ting;Liang, Chao-Yun
    Contributors: 新聞學研究
    Keywords: 共生共治;身分轉化;淘寶村;鄉村精英;數位科技;機會結構
    digital technology;identity transformation;opportunity structure;rural elites;symbiosis and co-governance;Taobao Village
    Date: 2024-01
    Issue Date: 2024-02-29 09:35:08 (UTC+8)
    Abstract: 本研究基於社會網絡的視角，透過田野調查探索數位科技與淘寶村行動者身分轉化的互動共生關係和背後的治理邏輯。本研究發現：（一）中國宏觀政治體制與數位經濟所催生的機緣，延伸了原本以血緣、地緣與業緣為基礎的鄉村社會網絡，推動鄉村行動者在既定結構與位置中發展出行動策略並進行身分轉化，填補網絡中的結構洞。（二）具有資本優勢的精英透過數位賦予網際連結獲取更多的資源，佔據核心結構洞的位置，並創造出有利於政治吸納、經濟分享、資訊紅利等價值，形塑出協作互惠的精英網絡；普通村民在動員下形成對精英的共生與依賴關係，發展出日常多向度的散裝職業；精英網絡捲動出村民網絡，村內聯結村外，形成圈層漸進式的擴散式共生結構；（三）村內經濟形態以數位電商嵌入的有機連帶為外部特徵、基於在地信任的產銷模式為內部機械連帶特徵，同時又嵌入國家權力結構的總體機械社會中而存在；（四）政治優先性在數位科技的加持下所建構的政治治理能力，形塑出共生網絡的格局，揭示淘寶村得以共治的背後邏輯。
    For a long time, rural societies in China have been dominated by an exogenous order, resulting in insufficient rural endogeneity and causing rural governance to face numerous difficulties. With the comprehensive advancement of rural revitalization, Taobao Village, where e-commerce supports agriculture, has led a new field that combines the application of digital networking technology with natural resources. The transformation of modern production relations and economic models has not destroyed the inherent tradition of Taobao Village. Instead, the endogenous nature of rural society has been activated by the mobility practice of multiple actors and the reconstruction of social networks, which share the dividends to achieve good rural governance between the balance and tension of internal and external orders. Therefore, it is interesting to explore the social mechanism behind the compatibility and symbiosis of both rurality and modernity.
    Relation: 新聞學研究, 158, 57-111
    Data Type: article
    DOI 連結: https://doi.org/10.30386/MCR.202401.0002
    DOI: 10.30386/MCR.202401.0002
    Appears in Collections:[新聞學研究 TSSCI] 期刊論文

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