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| 題名: | COVID-19疫情對酒品消費之影響及其與娛樂休閒活動之關係
The Impact of the COVID-19 Pandemic on Alcohol Consumption and Its Relationship with Entertainment and Leisure Activities |
| 作者: | 許慈讌
Hsu, Tzu-Yen |
| 貢獻者: | 胡偉民
Hu, Wei-Min
許慈讌
Hsu, Tzu-Yen |
| 關鍵詞: | COVID-19
酒品消費
娛樂休閒支出
雙重差分法
家庭收支調查報告
COVID-19
Alcohol consumption
leisure expenditure
Difference-in-Differences
Report on the Survey of Family Income & Expenditure |
| 日期: | 2025 |
| 上傳時間: | 2025-07-01 14:09:20 (UTC+8) |
| 摘要: | 本研究旨在探討COVID-19疫情對臺灣家庭酒品消費行為之影響，並分析酒品消費與娛樂休閒支出間之關係。本文採用2017年至2023年家庭收支調查資料，運用普通最小平方法(ordinary least square；OLS)與雙重差分法(Difference-in-Differences；DiD)進行實證分析，並納入家庭社經背景控制變數。
研究結果顯示，疫情整體對家庭酒品支出具有壓抑效果，惟不同類型之娛樂活動對酒品消費的影響有所差異：餐館飲食交際費與娛樂文化支出與酒品支出呈現顯著互補性，影音訂閱支出則未呈現顯著關聯。此外，年齡與教育程度越高之家庭，其酒品支出相對較低。雙重差分法分析結果顯示，相較於低所得家庭，高所得家庭在疫情後酒品消費支出增加幅度更高，且此差異具統計顯著性，推測高所得家庭具備較高之消費彈性與調適能力，能在疫情下維持甚至提升其酒品消費水準。
綜上，疫情改變不同家庭休閒與飲酒消費模式，建議政策制定應考量不同族群與娛樂活動型態對飲酒行為之差異，以強化公共健康管理與產業因應能力。
This study aims to examine the impact of the COVID-19 pandemic on household alcohol consumption in Taiwan and to analyze the relationship between alcohol expenditure and leisure-related spending. Utilizing data from the 2017 to 2023 Family Income and Expenditure Survey, this research employs Ordinary Least Squares (OLS) and Difference-in-Differences (DiD) methods for empirical analysis, with household socioeconomic background variables included as controls.
The results indicate that the pandemic has had an overall suppressive effect on household alcohol expenditure. However, the influence of different types of leisure activities on alcohol consumption varies: dining and social interaction expenses, as well as entertainment and cultural expenditures, exhibit a significant complementary relationship with alcohol spending, whereas audiovisual subscription fees do not show a statistically significant association. Moreover, households with higher age and educational attainment tend to spend less on alcohol.
The DiD analysis further reveals that, compared to low-income households, high-income households experienced a significantly larger increase in alcohol expenditure following the outbreak of the pandemic. This suggests that high-income households possess greater consumption flexibility and adaptability, enabling them to maintain or even increase their alcohol spending under pandemic conditions.
In conclusion, the pandemic has altered household leisure and drinking behavior across different demographic groups. It is recommended that policymakers take into account the heterogeneity in drinking behavior associated with various population segments and leisure activity types, in order to enhance public health management and industry resilience. |
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| 描述: | 碩士
國立政治大學
行政管理碩士學程
112921017 |
| 資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0112921017 |
| 資料類型: | thesis |
| 顯示於類別: | [行政管理碩士學程(MEPA)] 學位論文
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