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| Title: | 「讓心回家 - 新時代的全人健康營」商業計劃書
The Heart's Homecoming: A New Age Village of Holistic Well-being |
| Authors: | 簡鈞蔚
Chien, Chun Wei |
| Contributors: | 陳嬿如
翁嘉祥
簡鈞蔚
Chien, Chun Wei |
| Keywords: | 新時代
身心靈
健康營
正念
壓力調適
全人健康
營運模式
消費者行為
New Age
mind-body-spirit
wellness camp
mindfulness
stress management
holistic health
business model
consumer behavior |
| Date: | 2025 |
| Issue Date: | 2025-08-04 13:01:23 (UTC+8) |
| Abstract: | 現代社會生活步調快速、工作壓力大、人際關係疏離等現象，導致人們普遍面臨身心健康方面的挑戰，如焦慮、憂鬱、失眠、慢性疲勞等亞健康的狀況，讓人們對於身心健康的重視程度也隨之提高，而傳統醫療模式在應對這些問題時的局限性，發展出另類或整合性舒緩放鬆相關課程與活動。本研究旨在探討在新時代思潮影響下，如何建構一個融合身心靈療癒理念的健康營模式，透過深度訪談，問卷調查，分析新時代身心靈療癒課程背景與應用，探討新時代身心靈療癒的歷史淵源、核心概念及相關療癒方法，並探索現代社會對身心靈健康的需求，如預防保健、另類療法、健康旅遊等。結合正念靜心、太極拳、瑜伽、能量療法、聲音療法、藝術療法等新時代療癒方式，以及自然環境的營造，可有效舒緩壓力、提升身心健康。本研究進一步探討結合新時代理念的身心靈健康營的市場需求和契機，新時代身心靈健康營的營運模式建議，包含空間規劃、服務項目、行銷策略等，期能為相關產業發展提供參考，並促進社會大眾對身心靈健康的重視。
This study aims to explore the development of a wellness village model integrating mind-body-spirit healing concepts under the influence of the New Age movement. With the fast pace of modern life and increasing stress levels, people are paying more attention to their physical and mental well-being. Through literature review and case study analysis, this research explores the historical origins, core concepts, and related healing methods of the New Age movement, and analyzes the demand for mind-body-spirit health in modern society. The results indicate that combining New Age healing practices such as meditation, yoga, and energy therapy, along with the creation of a natural environment, can effectively relieve stress and improve overall well-being. This study further proposes operational models for New Age mind-body-spirit wellness villages, including spatial planning, service offerings, and marketing strategies, aiming to provide a reference for related industry development and promote public awareness of mind-body-spirit health. |
| Reference: | 參考文獻
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| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
112932058 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0112932058 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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