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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/17253

    Title: 觀看電視廣告:家庭生活情境、權力關係與消費行為
    Authors: 孫秀蕙;林芳玫
    Contributors: 國立政治大學廣告學系
    Keywords: 大眾文化;文化多元論;階層化;意義建構;意識型態效果;消費決策
    Mass culture;Cultural pluralism;Stratification;Construction of meaning;Ideological effect;Consumption decision-making
    Date: 1996
    Issue Date: 2008-12-18 12:08:37 (UTC+8)
    Relation: 1996年傳播生態研討會
    Data Type: report
    Appears in Collections:[廣告學系] 國科會研究計畫

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