政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/25178

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113311/144292 (79%)
Visitors : 50909091 Online Users : 552

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 商學院 > 企業管理學系 > 會議論文 > Item 140.119/25178

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/25178

Title:	A Case Study of Customer Capital Management in Taiwan`s Financial Industry
Authors:	樓永堅;張愛華 Lou, Yung-Chien;Chang, Ai-hwa;Wei, Sheng-Chung;Sun, Kuo-Ning
Keywords:	customer capital;knowledge management;financial industry;Taiwan;human capital;information technology capital;intellectual capital;marketing;brand management
Date:	2008
Issue Date:	2009-01-14 17:09:44 (UTC+8)
Abstract:	The proper management of customer capital has become one of the most important topics in the field of management nowadays. From studying three successful companies in Taiwan`s financial industry, we find that the development of customer capital requires knowledge management and the development of clients` trust in the firms. In addition, by the proper utilisation of the company`s internal and external networks and the enhancement of its human capital and Information Technology (IT) capital, a company can increase its customer capital. Finally, companies can effectively manage and grow their customer capital through the strengthening of their basic marketing abilities and sound brand management. The priority of the aforementioned factors would be contingent on the nature of business and the stages of market development.
Relation:	International Journal of Learning and Intellectual Capital, 5(3), 332-347
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1504/IJLIC.2008.021015
DOI:	10.1504/IJLIC.2008.021015
Appears in Collections:	[企業管理學系] 會議論文

Files in This Item:

File	Description	Size	Format
332347.pdf		389Kb	Adobe PDF2	1322	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...