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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/29922
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/29922


    Title: 同步複數聯盟與循序單一聯盟對公司績效之研究:以全球製藥產業為例
    Authors: 張絜倫
    Contributors: 黃國峯
    張絜倫
    Keywords: 同步複數聯盟
    循序單一聯盟
    Date: 2008
    Issue Date: 2009-09-11 16:52:13 (UTC+8)
    Abstract: 在過去國內外策略聯盟相關的研究當中發現,研究主題主要是探討策略聯盟型態、伙伴選擇策略、策略聯盟績效、應用在創新技術發展上的成效以及伙伴能力互補的考量等等的主題,尚未討論到有關於公司參與同步複數聯盟與循序單一聯盟,對公司績效會產生怎樣的影響,本研究認為,由於公司資源有限,在公司參與同步複數聯盟的情況下,如果公司為了取得過多的外部資源,而分散了本身的核心能力,則對公司績效表現將會有一定影響。本研究也加入了公司規模以及聯盟類型做為調節變數,包含:同業/異業聯盟、探索性/開發性聯盟、以及研發、授權、行銷、製造聯盟等類型,探討其對公司績效的影響,研究結果發現,公司參與同步複數聯盟對於公司績效會產生負面的影響,而調節變數方面則是發現公司在同步參與複數的異業聯盟,對公司績效會有正面影響;公司同步參與複數的授權聯盟,對公司績效會有負面影響,以及在公司規模越大的情況下,公司參與同步複數聯盟,對公司績效會有正面的效果。
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    Description: 碩士
    國立政治大學
    企業管理研究所
    96355020
    97
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0096355020
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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