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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/29934
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/29934


    Title: 雙重競爭優勢下環境風險與綠色策略之搭配
    The Fit of Environmental Risk and Green Strategy in the Dual Competitive Advantages Context
    Authors: 劉宜昀
    Liou,Yi-Yun
    Contributors: 管康彥
    劉宜昀
    Liou,Yi-Yun
    Keywords: 環境經營
    雙重優勢
    環境風險
    綠色策略
    Date: 2008
    Issue Date: 2009-09-11 16:53:42 (UTC+8)
    Abstract: 在永續發展的概念下,企業環境經營重要性逐漸受到重視。許多相關環保組織與環境法規壓力迫使下,環境經營為企業勢在必行需處理的議題。但在面如此新穎的議題,企業又該如何選擇適合本身的綠色策略,選擇的標準為何?本研究旨在,對於企業而言,環境經營是陌生的領域,若想進行環境經營,需考量哪些因素以及哪些綠色策略可供選擇。

    本研究旨在探討,為了建立企業的綠色競爭優勢,企業面對不同程度的環境風險,並同時追求低成本與差異化雙重競爭優勢下,哪些綠色策略可供選擇?其中不同的綠色策略內涵為何,而領導型的綠色企業共通特色又為何,供日後準備投身環境經營企業參考學習。

    首先,本研究進行文獻整理,從企業環境管理的階段,由一開始的順從法制與民意的管末處理、以成本為考量的降低汙染、到永續發展階段以主動積極的態度追求競爭優勢與整理過去學者對綠色策略類型提出的看法,接著,提出本研究架構。企業在同時追求低成本、差異化的雙重競爭優勢前提之下,檢視產業價值鏈中企業所面對的環境風險後,在不同的環境風險特徵互相對應出四個綠色策略,分別為環境成本、綠色品牌、循環效益、價值創新策略。每個策略所聚焦的重點皆不相同。環境成本在成本及法制的壓力下,以汙染防制與尋找替代環保原料為回應方式。綠色品牌則是在企業的綠色定位下,以產品的環保屬性為定位,提高顧客的忠誠度。循環效益則是從產品的生命週期進行全面產品管理,從整體性與系統性地降低不必要的汙染與浪費,提高資源生產力。價值創新則是以綠色思維,開發新產品與新市場。

    提出架構後透過四個個案的挑選試圖驗證架構內涵,分析個案公司的環境經營,找出環境經營領導企業的共通特色。其共通特色分別為建立「綠色願景」展現「綠色策略意圖」、環境經營為策略層次而非功能性層次、以企業核心能力具體實現環境經營理念、顧客需求拉力促成組織綠色創新,分析其領導型綠色企業共通特色,以供日後準備投身環境經營之企業做為參考。
    Reference: 一、中文部分
    1.Livio D. DeSimone & Frank Popoff, 環境效率:企業永續發展之所繫, 喜馬拉雅研究發展基金會。
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    6.李芳齡譯 (2008),Marc J. Epstein著,企業永續發展指南,天下文化。
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    9.林信良 (1992),綠色思維下現代企業之策略性再思考,國立政治大學企業管理學系碩士論文。
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    17.經濟部工業局 (2001),生態效益-主導21世紀的經營理念,台北:經濟部工業局。
    18.精工愛普生公司 (2008),精工愛普生公司2008年永續發展報告書。
    19.管康彥 (2009),從企業社會責任到社會責任企業,綠色復甦時代,三橋規宏編著,商周。
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    21.彭景曼 (2006),台灣企業環保策略之研究,台灣大學商學組碩士論文。
    22.葉雯寶 (2003),日本企業的環境經營策略,淡江大學日本研究所碩士論文。
    二、英文部分
    1.Allenby, B. (1991), “Design for environment: A tool whose time has come,” SSA Journal, pp. 6-9.
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    3.Archie B. Carroll (1991),“The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders, ”Business Horizons, 34(4), pp. 39-44.
    4.Azzone,G,U.Bertele and G.Noci (1997), “At Last we are creating environment atrategies whick work”, Long Range Planning, 30, pp. 562-571
    5.Bass, L. W. (1995), “Cleaner production: beyond projects,” Journal of Cleaner Production, 3(1-2), pp. 55-59.
    6.Berle (1932), “For Whom Corporate Managers Are Trustees: A Note”, Harvard Law Review, 45, pp. 1365, 1367-68.
    7.Berry, M. A. and D. A. Rondinelli(1998), “Proactive corporate environmental management:A new industrial”, Academy of Management Executive, 12(2), pp. 38-50.
    8.Bostrum, T. and E. Poysti (1992), “Environmental Strategy in the Enterprise”, Helsinki School of Economics , Helsinki.
    9.Clark, K., & Fujimoto, T. (1991), Product Development performance, Boston : Harvard Business School Press.
    10.Coddington, W. (1993), Environmental Marketing: Positive Strategies for Reaching the Green Consumer, New York: McGraw-Hill.
    11.Collis,D.J., and Montgomery,C.A.(1995), “Competing on Resources:Strategy in the 1990s”, Harvard Business Review, pp.118-128.
    12.Davis ,L. (1991), “Work environments and organizational innovativeness: An exploratory study of the formal relationships in three organizations”, Doctoral Dissertation University of California, Los Angeles.
    13.Dodd (1932), “For Whom Are Corporate Managers Trustees?” , Harvard Law Review, 45(1145), pp. 1153-54.
    14.Fiksel, J.(1993), “Design for environment : The new quality imperative,” Corporate Environmental Strategy, 1, pp. 49-55.
    15.Friedman ,M.(1970), “A Friedman Doctrine:The Social Responsibility of Business is to Increase its Profit”, The New York Times Magazine , 13, pp.32-33.
    16.Friedman, Milton(1962), “Capitalism and Freedom.”, Chicago: University of Chicago Press.
    17.Grant,R.M.(1991) “The Resource-based Theory of Competitive Advantage:Implication for Strategy Formulation”, California Management Review, pp. 114-134.
    18.Greeno, L. J. and S. N. Robinson(1992), “Rethinking corporate environmental management , The Columbia Journal of World Business, 27(3/4), pp. 222-232.
    19.Hart, S. L. (1995), “A Natural-Resource-Based View of the Firm”, Academy of Management Review, 20, pp.986-1014.
    20.Hart, S. L. (1997), “Beyond Greening: Strategies for a Sustainable World”, Harvard Business Review, pp. 67-76.
    21.Hunt, C. B. and E. R. Auster (1990), “Proactive Environmental Management: Avoiding the Toxic Trap”, Sloan Management Review, 31, pp. 7-18.
    22.Kurt Fischer and Johan Schot (1993), “Environmental Strategies for Industry. Washington”, D.C.: Island Press.
    23.Lovins, A. B., L. H. Lovins, et al. (2007). “A Road Map for Natural Capitalism.”, Harvard Business Review, Harvard Business School Publication Corp, 85, pp. 172-183.
    24.Maxwell, Rothenberg S., Briscoe F. and Marcus A. (1997), “Green schemes: corporate environmental strategies and their implementation,” California Management Review, 39(3), pp.118-134.
    25.Montomgery, C.A. and Harguire M.A.(1991), “Diversified Expansion in Large Established Firm.” Journal of Economic Behavior and Organization, 21, pp. 20-50.
    26.Newman ,J. C. and K. M. Breeden (1992),”Managing in the Environmental Era:Lessons from Environmental Leaders”, The Columbia Journal of World Business, 27(3) ,pp. 211-221.
    27.Nippon Express (2008), CSR Report.
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    29.Pine, B. J. (1993), Mass Customization: The New Frontier in Business Competition, Harvard Business School Press.
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    32.Porter, Michael E., and Mark R. Kramer (2006) “Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility,” Harvard Business Review, pp. 78-92.
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    34.Reinhardt, Forest L. (1999), “Bringing the Environment Down to the Earth”, Havard Business Review, 77(4), p149.
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    36.Seiko Epson (2008), Sustainability Report.
    37.Sethi, S.P. (1975), “Dimensions of Corporate Social Performance: An Analytical Framework”, California Management Review, 18, pp. 58-64.
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    40.Slater, J. and I. T. Angel (2000), “The impact and implications of environmentally linked strategies on competitive advantage: a study of Malaysian companies”, Journal of Business Research, 47(1),
    pp. 75-89.
    41.Slowinski, Gene, Chatterji, Deb, Tshudy, James A. and Fridley, Dale L. (1997), "Are You a Leader in Environmental R&D?", Research-Technology Management, 40(3), pp. 47-54.
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    43.Stock, G. G., J. L. Hanna and M. H. Edwards (1997), “Implementing an environmental business strategy: a step-by-step guide”, Environmental Quality Management, 6(4), pp. 33-41.
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    三、網路資料
    1.Nippon Express 英文官方網站:http://www.nipponexpress.com/index.html
    2.Seiko Epson 英文官方網站 : http://www.epson.co.jp/e/
    3.MUJI 英文官方網站 :http://www.muji.com/
    4.TOYOTA 英文官方網站:http://www.toyota.com/
    5.台灣企業社會責任 官方網站 :http://csr.moea.gov.tw/main.asp
    6.企業永續發展協會 官方網站:http://www.bcsd.org.tw/
    Description: 碩士
    國立政治大學
    企業管理研究所
    96355044
    97
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0096355044
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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