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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/29984
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/29984


    Title: 內在個人特質與外在環境對創業態度及意圖之影響
    Authors: 林明賢
    Lin,Ming-Hsien
    Contributors: 賴士葆
    林震岩



    林明賢
    Lin,Ming-Hsien
    Keywords: 創業態度
    創業意圖
    內在個人特質
    創業外在環境
    Date: 2004
    Issue Date: 2009-09-11 16:59:37 (UTC+8)
    Abstract: 台灣經濟能夠如此繁榮,絕大部分得歸功於為數眾多的創業家和其經營的中小企業,根據民國93年經濟部中小企業白皮書統計,從民國84年到民國91年為止,國內中小企業占全國企業總數,每年皆超過97%,在民國91年,中小企業家數更攀升至一百一十萬家。若以全台灣二千三百萬人口來計算,平均不到21人就有1人是創業家,由此可知台灣社會在創業風氣的興盛程度。
    本研究欲深入探討在創業意圖形成時,究竟是會受到個人因素或是外在環境因素的影響,而這些因素中,何者對創業意圖影響力較大。在個人因素中,本研究選取三項與創業相關的人格特質:風險承擔度、成就需求、內外在控制程度,外在環境因素擇選取個人知覺到環境對於創業的阻礙與環境對創業的支持二種。
    本研究以學生為樣本來探討個人特質與外在環境對創業態度與意圖的影響,透過LISREL軟體進行觀察變項的路徑分析後,結果如下:
    1.風險承擔度愈高的人,對創業愈有正面的態度。
    2.人們對創業愈有正面的態度時,創業的意圖愈高。
    3.人們知覺到外在環境的阻礙愈大,創業的意圖愈低。
    結論發現,個人特質中,風險承擔度愈強的人,會愈偏好自行創業,而知覺到環境對於創業有阻礙時,也會減低個人的創業意圖。由結果也可衍生出本研究的實務貢獻如下:若國家想要培養人們對創業正面的態度及意圖,可藉由教育大眾風險的基本觀念,並建立基本的風險承擔能力,除此之外,積極降低環境對於創業活動的阻礙,使大眾建立對創業正面的態度及意圖,以利於未來創業活動的進行,並進一步促進國家社會在經濟上的繁榮。
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    Description: 碩士
    國立政治大學
    企業管理研究所
    92355059
    93
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0923550591
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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