政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/31336

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/31336

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/31336

Title:	應用台灣原生土肉桂於天然寵物清潔衛生產品之行銷計畫
Authors:	江煥華 Chiang, Huan Hua
Contributors:	朱時龍江煥華 Chiang, Huan Hua
Keywords:	土肉桂寵物清潔
Date:	2008
Issue Date:	2009-09-14 09:49:12 (UTC+8)
Abstract:	應用台灣原生土肉桂於天然寵物清潔衛生產品之行銷計畫 Business Plan Natural Clean up and Hygiene Products for companion animals using Taiwan Indigenous Cinnamon I. Executive Summary 5 The Company 5 Mission Statement 5 Objectives 5 II. Company Overview 6 The History and Background 6 The Management Team 7 Strategic Intent 8 Product Offerings 8 III. Market Analysis and competition 9 The Market Overview 9 Competition 13 Industry Structure 13 Pet Shampoo 14 Oral Care (Toothpaste/Liquid) 15 Ear Cleaning 16 IV. Sales and Marketing Strategy 18 The Reaction of Taiwanese Customers 18 Who should we sell our products to 18 Where do we offer our products to the customer 19 At what price 19 What quality and attributes the customer care 20 How should we aim to target the market 20 Brand and Positioning 23 Sales Strategy 24 Distribution Strategy 24 Pricing Strategy 25 Advertising and sales promotion Programs 27 Demand Forecast by product 28 V. Financial Projections 29 Gross Margins 29 Sales Forecast 30 Monthly Budget 31 Required Funds 32 Income Statement (year 1-5) 33 Cash Flow Statement 34 Potential Risks 34
Reference:	None
Description:	碩士國立政治大學國際經營管理碩士班(IMBA) 94933024 97
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0094933024
Data Type:	thesis
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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