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    题名: 企劃書：創設諮詢機構協助台灣學生申請德國大學
    Business plan: Starting up an agency providing services to Taiwanese students for University application in Germany
    作者: 何若白
    贡献者: 詹滿容
    何若白
    关键词: 企劃書
    日期: 2006
    上传时间: 2009-09-17 18:56:44 (UTC+8)
    摘要: 創設諮詢機構協助台灣學生申請德國大學
    Over two years ago the author of this business plan moved to the Republic of China, Taiwan, to earn an MBA degree at the National Chengchi University. On one of his first days in Taipei he was talking with some German friends and the topic of potential demand among Taiwanese and Chinese students for opportunities to study in Germany came up.

    The objective of this thesis is to evaluate whether an agency providing application processing services to Taiwanese people who intend to study in Germany would be feasible. The number of Taiwanese students studying abroad has been increasing. However, Germany accounts for less than two percent of the total market. This thesis assumes that in addition to a low amount of interest in the German language, the lack of information regarding the application process and the absence of promotion material are also reasons for a low rate of application to German universities.

    It is believed that by offering a service where all information is on hand, it will be possible to attract significantly more students to study at Germany universities. The service will consist of two essential parts: providing the necessary assistance for application; and communicating the process to students.
    參考文獻: - Adams, James, 2005, Analyze Your Company Using SWOTs, Supply House Times, Vol. 48 Issue 7
    - Constantelou, Anastasia, October 2002, Emerging Trends in Customer Relation Management Using ICT: the Travel Industry, Issue Report N. 22 National Technical University of Athens
    - Cummings, William K.,and Wing-Cheung So, August 2005, The preference of Asian overseas students for the United States: An examination of the context, Higher Education, Volume 14, Number 4
    - Daniels, John D.,Lee H. Radebraugh and Daniel P. Sullivan, 2004,10th Edition, International Business Environments and Operations,
    - Hansen, Don R. and Marynne M. Mowen, 2000, Management Accounting,
    - Hill, Terry and Westbrook, Roy, 1997, SWOT Analysis: It`s Time for a Product Recall, Long Range Planning, Vol. 30 Issue 1
    - Houben, Lenie, Vanhoof, 1999, A knowledge-based SWOT-analysis system as an instrument for strategic planning in small and medium sized enterprises, Decision Support Systems Volume 26, Number 2
    - Kim W. Chan and Renée Mauborgne, 2005, Blue Ocean Strategy, Harvard Business School Press
    - Ke-Wei Huang and Arun Sundararajan, November 2005, Pricing Models for On-Demand Computing, Working Paper CeDER-05-26, Leonhard N. Stern School of Business, New York University
    - Constantin Markides: Summer 1999, Six Principles of Breakthrough Strategy, Business Strategy Review, Vol. 10, No. 2.
    - Mintzberg, Henry,1987, Crafting Strategy, Harvard Business Review, November-December
    - Morrison, Alison and Conrad Lashley, September 2003, A franchise: a resource-rich small service firm?, Service Industries Journal, p. 135- 149.
    - Nagele, Thomas T. and Holden Reed K., 2002 Third Edition. The strategy and tactics of pricing.
    - Norton, Seth W., April 1988, An Empirical Look at Franchising as an Organizational Form, Journal of Business, Vol. 61, No. 2, pp. 197-218
    - Peterson Steve and Jaret, Peter, 2001, Second Edition, Business Plan Kit
    - Ono, Hiroshi and Nicola Piper, 2001, Japanese Women studying abroad, The Case of the United States, The European Institute for Japan Studies
    - Pee, Lui Mun, 2002, Talent Migration in Taiwan, Nanyang Business School, Nanyang Technological University
    - Pett, Malcolm, 2002, Resell for profit. E-Book
    - Png, Ivan, 2002, Second Edition, Managerial Economics
    - Pickton, W. *and Sheila Wright, December 1998. What is SWOT in strategic analysis, David Strategic Change, Volume 7, Issue 2, pp. 101 – 109
    - Pett, Malcolm, 2002, Resell for profit. E-Book
    - Png, Ivan, 2002, Second Edition, Managerial Economics
    - Rubin, Paul H. April 1978, The Theory of the Firm and the Structure of the Franchise Contract, Journal of Law and Economics, Vol. 21, No. 1, pp. 223-233
    - Thisee, Jacques-Francois and Xavier Vives, September 1992, Point Pricing: Competition Versus Collusion Basing, Journal of Industrial Economics, Vol. 40, No. 3, pp. 249-260
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    描述: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    93933023
    95
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0939330231
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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