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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/36567
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/36567

    Title: 品牌社群關係與公司關係品質對產品知識及品牌忠誠的影響
    Authors: 廖棟樑
    Liao, Dreven
    Contributors: 張愛華
    Chang, Aihwa
    Liao, Dreven
    Keywords: 品牌社群
    Date: 2004
    Issue Date: 2009-09-18 18:52:19 (UTC+8)
    Abstract: 本研究引用McAlexander, Schouten, and Koenig (2002)的品牌社群關係模式為基礎,希望以社群成員的角度對國內目前品牌社群的狀況做進一步的探討,研究利用問卷調查方式衡量社群認同、社群信任、社群承諾、道德責任等品牌社群關係及公司關係品質,並探討前述構念間的交互關係及其對產品知識與品牌忠誠的影響。
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0923550191
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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