| Reference: | 一、中文部份
方杏華，《日式風格廣告之廣告效果研究—性別、生活型態及日本流行文化喜愛度觀點》。國立政治大學廣播電視研究所碩士論文。民國91年6月。
西爾格德等著，心理學，張東峰、鄭伯壎編譯，桂冠圖書公司，民國75年。
別蓮蒂，《E-ICP—消費者行銷資料庫》，台北商周。2000年。
吳統雄，<態度與行為研究的信度與效度：理論、應用、反省>，《民意學術專刊》，民國74年夏季號。
吳裕文，<來源國產品形象之研究>。中正大學企業管理研究所碩士論文，民國83年6月。
邱淑雯，<文化想像：日本偶像劇在台灣>，《媒介擬想JOOK 1：日本流行文化在台灣與亞洲（Ⅰ）》。台北市：遠流。2002年3月。
星野克美、岡本慶一、稻增龍夫、青木貞茂等著，《符號社會的消費》，民80年，三版，黃恒正譯，遠流出版社，社會趨勢叢書。
張如慧，<廣告頻率對廣告效果之影響>，東海大學管理研究所碩士論文。1997年。
許如婷，《全球霸權秩序的再現：美國／日本／台灣影像文化依附的論述》。輔仁大學大眾傳播學研究所碩士論文。民國88年。
陳招束，<台灣廣告使用外國符碼之初探研究>，國立政治大學廣告研究所碩士論文。2000年。
陳俊郎，<國家形象效果對產品評估與購買決策之影響>。銘傳大學國際企業研究所碩士論文，民國89年6月。
黃秀如，《台語片的興衰起落》。國立台灣大學政治學研究所碩士論文，1991。
黃俊英，《多變量分析》，台北：中國經濟企業研究所，民國80年1月。
黃俊英，《行銷研究-管理與技術》，台北：華泰書局，民國76年1月第四版。
黃俊英，涉入的理論發展與實務應用，管理科學學報，第七卷第一期:15-29。1990。
黃俊英與林震岩，《ASA精析與實例》，台北：華泰書局。1994年。
黃識銘，<生活型態、消費態度與消費行為之關聯性研究>。1999年。
楊國樞等著，實驗設計，社會及行為科學研究法上冊，第四章，pp 87-88，台北：東華書局。1989年。
楊淑娟，<國家特性、個人特徵與服務性商品購買意圖之研究>。國立台灣大學國際貿易學系碩士論文，民國82年。
詹炳發，<台灣地區消費者對外國產品態度之研究>。國立政治大學企業管理研究所碩士論文，民國77年6月。
鄭光雄，<廣告必須配合消費者（下）>，《實業家》，第64期，頁102-104。民國78年7月。
鄭光雄，<廣告必須配合消費者（上）>，《實業家》，第63期，頁86-89。民國78年6月。
戴琪甄，<來源國印象與購買意願間關係之探討>。淡江大學管理科學研究所碩士論文，民國89年6月。
薛培亮，「訊息涉入於廣告之應用」，輔仁大學管理學研究所碩士論文，民國79年7月。
謝炫達，<「全球化廣告」的接收分析—影響閱聽人解讀型態之因素研究>，國立政治大學廣告研究所碩士論文。2001年。
簡南山，<涉入區隔與資訊認知、購買行為之研究>，國立中山大學企業管理研究所碩士論文，民80年6月。
羅慧雯，《台灣進口日 本影視產品之歷史分析（1945～1996）》。國立政治大學新聞研究所碩士論文。民國85年7月。
蘇宇鈴，《虛構的敘事／想像的真實：日本偶像劇的流行文化解讀》。輔仁大學大眾大眾傳播研究所碩士論文。民國87年。
二、英文部份
Ahmed,S.A.,A. d’Astous, “Country of Origin and Brand Effects: A Multi-Dimensional and Multi-Attribute Study”, Journal of International Consumer Marketing, Vol.9,Iss.2,pp.93-115,1996.
Ahmed,S.A.,A. d’Astous,”Comparison of Country of Origin Effects on Household and Organizational Buyers’ Product Perceptions”, European Journal of Marketing, Vol.29,Iss.3,pp.35-51,1995.
Ahmed,S.A.,A. d’Astous,”Cross-national Evaluations of Made-in Concept Using Multiple Cues”, European Journal of Marketing ,Vol.27,Iss.7,pp.39-52,1993.
Arora,Raj, “Validation of an S-O-R Model for Situation, Enduring and Response Components of Involvement,” Journal of Marketing Research ,19, pp.505-516,1982.
Bagozzi, Rechard P. and Silk, Alvin J.（1983 Spring）, ”Recall, Recognition, and the Measurement of Memory for Print Advertisements,” Marketing Science, Vol.2, No.22,pp. 95-134.
Bauer, R.A., “Consumer Behavior as Risk Taking”, Risk Taking and Information Handling in Consumer Behavior, Graduate School of Business Administration, Harvard University, Boston, pp.55-57, 1967.
Belk, R. W., “Situational variables and consumer behavior,” Journal of consumer research, Vol.2, pp.157-164,1975.
Belk, Russell W., “An Exploratory Assessment of Situational Effect in Buying Behavior”, Journal of Marketing Research, Vol. 11,pp.1156-163, May 1974.
Bilkey, W. J., E. Nes, “Country-of-Origin Effects on Products Evaluation”, Journal of International Business Studies, Vol.13, Iss.1,pp.89-99,1982.
Bloch, P. H. and Richins, M. L.,“A Theoretical Model for the Study of Product Importance Perceptions,” Journal of Marketing,Vol.47,No.3,pp.69-81,1983.
C.W.park and B.mittal,”A Theory of Involvement in Consumer Behavior : Problems and Issues”, Research in Consumer Behavior, J.N.Sheth ed. Greenwich, Connecticut : Jai Press, Inc, pp.220-3.
Chao,P ”Export and Reverse Investment: Strategic Implication for Newly Industrialized Countries,” Journal of International Business Studies, Vol.20,Iss.1,pp.75-91,1989.
Chao,P. ”Partitioning Country of Origin Effects: Consumer Evaluations of A Hybrid Product,” Journal of international Business Studies, Vol.24,Iss.2,pp.291-306,1993.
Cordell,V. V. “Competitive Context and Price as Moderators of Country of Origin Preferences,” Journal of Academy of Marketing Science, Vol.19,Iss.2,pp.123-128,1991.
Cordell,V. V. “Effects of Consumer Preference For Foreign Sorted Products,” Journal of International Business Studies, Vol.23,Iss.2,pp.251-269,1992.
Cordell,V. V. ”Interaction Effects of Country of Origin with Branding, Price and Perceived Performance Risk,” Journal of Consumer Marketing, Vol.5,Iss.2,pp.5-19.1993.
Darling, John R. “The Competitive Marketplace Abroad: A Comparative Study” , Columbia Journal of World Business, Vol.16,pp.53-62, Fall.1981.
Dodds, William B., Kent B.Monroe and Dhrvr Grewal ,”Effects of Price, Brand, and Store Information on Buyers’ Product Evalution”, Vol. 28, (August), pp.307-319.1991.
Engel, J. F., Blackwell, R. D., & Miniard, P.W., Consumer behavior(6th ed.),1993.
Erickson, G. M.,J.K.Johansson,P.Chao “Image Variables in Multi-attitude Product Evaluations: Country-of-Origin Effects,” Journal of Consumer Research, Vol.11,pp.694-699,Sep.1984.
Etzel,M. J., B. J. Walker, “Advertising for Foreign Products” , Journal of Advertising Research, Vol. 14,Iss.3,pp.41-44,1974.
Festervand,T.A.,J.R.Lumpkin,W.J.Lundstrom “Consumers’ Perceptions of Imports: An Update and Extension”, Akron Business and Economic Review,Vol.16,Iss.1,pp.31-36.
Fishbein, Martin & Ajzen, Icek (1975), “Belief, Attitude, Intention and Behavior : An Introduction to Theory and Research Reading,”MA :Addison-wesley,P.453.
Fishbein, Martin & Ajzen, Icek (1980), “Understanding Attitudes and Predicting Social Behavior,”Engewood Cliffs,NJ:Prentice-Hall.
Gotlied, J. B. & J. E. Swan,”An Application of Elaboration Likelihood Model,” Journal of Academy of Marketing Science, Vol. 18, pp.221-228, Summer 1990.
Greenwald, A. G. and C. Leavitt,“Audience Involvement in Advertising: Four Levels,” Journal of Consumer Research (11),pp.581-592,1984.
Halfhill,D.S. “Multinational Marketing Strategy: Implications and Attitudes Toward Country of Origin”, Management International Review, Vol. 20,Iss.4,pp.26-30,1980.
Han, C. M. “Country Image: Halo or Summary Construct?” , Journal of Marketing Research, Vol.26,Iss.2,pp.222-229,1989.
Han, C. M., V. Terpstra, “Country-of-Origin Effects for Uni-National and Bi-national Products”, Journal of International Business Studies, Vol. 19,Iss.2,pp.235-255,1988.
Han, C. M. ”Testing the Role of Country Image in Consumer Choice Behavior” , European Journal of Marketing, Vol.24,Iss.6,pp.24-40,1990.
Hapton, G. M. “Perceived Risk in Buying Products Made Abroad by American Firms” ,Bayler Business Studies,pp.53-64, 1977.
Houston, M. J. and Rothchild, M. L.,”Conceptual and methodological perspectives in involvement,” Research Frontiers in Marketing: Dialogue and Directions, pp.184-187,1997.
Iyer,G.R.,J.K.Kalita, ”The Impact of Country-of-Origin and Country-of-Manufacture Clues on Consumer Perceptions of Quality and Value”, Journal of Global Marketing, Vol.11,Iss.1,pp.7-28,1997.
Jacoby, J. A., L. Kaplan, “The Components of Perceived Risk”, Proceeding Third Annual Conference of the Association of Consumer Research,pp.383-393. Chicago, IL: University of Chicago.1972.
Jacoby,J.,J. Olson,R.Haddock, “Price ,Brand Name and Product Composition Characteristics as Determinants of Perceived Quality”, Journal of Applied Psychology, Vol.55,pp.470-479,1971.
Johansson,J.K.,I.Nebenzahal “Multiproduction: Effect on Brand Value”, Journal of International Business Studies, Vol.17,Iss.3,pp.101-126,1986.
Johansson,J.K.,I.Nebenzahal, “Multiproduction: Effect on Brand Value”, Journal of International Business Studies, Vol.17,Iss.3,pp.101-126
Johansson,J.K.,S.P.Douglas,I.Nonaka “Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective”, Journal of Marketing Research, Vol.22,Iss.4,pp.101-126,1985.
Johansson,J.K.,S.P.Douglas,I.Nonaka, “Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective”, Journal of Marketing Research,Vol.22,Iss.4,pp.101-126.
Johnson, Homer. H. and Scileppi, J. A., "Effects of Ego-Involvement Conditions
Kelly,C.A. ”The Role of Consumer Product Warranties and Other Extrinsic Cues in Reducing Perceived Risk”, Academic of Marketing Science.
Khanna,S.R.”Asian Companies and the Country Stereotype Paradox: An Empirical Study”, Columbia Journal of World Business, Vol.21,Iss.2,pp.29-38,1986.
Korgaonkar, P. K. and P. G. Moschis, “An Experimental Study of Cognitive Dissonance, Product Involvement, Expectations, Performance and Consumer Judgment of Product Performance,” Journal of Advertising, Vol.11.pp.3-44.Fall 1982.
Kotler, Philip & Barich, Howard, “A Framework for Marketing Image Management”, Sloan Management Review, Vol. 32,pp.94-104, Winter. 1991.
Krishnakumar,P.,”An Exploratory Study of The Influence of Country of Origin on The Product Images of Persons from Selected Countries,”Ph.D.dissertation, the University of Florida,1974.
Krugman, H. E. “The impact of television advertising: Learning without involvement,” Public Opinion Quarterly, 29, pp.349-356, 1965.
Krugman, H. E.”The measurement of advertising involvement,” Public Opinion Quarterly, 30, 583-596, 1966.
Laczniak, Muehling and Grossbart, “Manipulation Message Involvement in Advertising Research”, Journal of Advertising, Vol.18, No.22, pp.28-38, 1989.
Lastoricka, J.L., and D.M. Gardner, “Components of Involvement in Attitude Research Plays for High Stakes,” in J.C. Maloney and Bernard Silverman (eds.), Chicago: American Marketing Association, pp.53-73,1979.
Lastovicka, J. L. and D. M., Gardner,“Low Involvement Versus High Involvement Cognitive Structures,”Advances in Consumer Research, Vol. 5, pp.87-92,1978.
Laurent, Gills and Jean-Noel Kapferer, “Measuring Consumer Involvement Profile,” Journal of Marketing Research, Vol.22,pp.41-53, Feb. 1985.
Lautman, Martin R, and Larry Percy, “Cognitive and Affective Responses in Attribute Based Versus End-Benefit Oriented-Advertising,” Advances in Consumer Research, Vol. 11, T. C. Kinnear ed., Provo, UT: Association for Consumer Research, pp.11-17, 1984.
Lavidge, Robert J and Gray Steiner, “A model for Predictive Measurement of Advertising Effectiveness,” JMR, Vol.25, pp.59-62, Oct,. 1961.
Lawrence,C. ”Country of Origin Stereotyping: A Case Study in the New Zealand Motor Vehicle Industry”, European Journal of Marketing, Vol.31,Iss.2,pp.630-270,1992.
Leviett, J. “Communications and Industrial Marketing”, Journal of Marketing, Vol.31,pp.15-1,1967.
Li,Z.G.,R.P.Dant, “Dimensions of Product Quality and Country of Origin Effects Research”, Journal of International Consumer Marketing, Vol.10,Iss.1.2,pp.93-11,1997.
Maheswaran, D., and Meyers-Levy, J., The Influence of Message Framing, 1990.
Maheswaran, Durairaj and Joan Meyers-Levy,” The Influence of Message Framing and Issue Involvement”, Journal of Marketing Research, Vol.27, pp.361-367, 1990.
Martin, I. M., S. Eroglu, “Measuring a Multi-Dimensional Construct : Country Image”, Journal of Business Research, Vol. 28,Iss.3,pp.69-73,1993.
McGuire, William J., “The Effectiveness of Supportive and Refutational Defenses in Immunizing and Restoring Beliefs Against Persuation”, Sociometry , pp.184-197, June 1965.
Monroe, K. B.”Buyer’s Subjectctive Perceptions of Price”, Journal of Marketing Research, Vol.10,pp.70-119.,Feb.1973.
Monroe,K. B., W. B. Dodds, “A Research Program for Establishing Validity of the Price Relationships,” Journal of the Academy of Marketing Science, Vol.16,Iss.1,pp.151-168,1988.
Mowen, J., W. Joshua, and Y. Clifford, “Consumer Store Choice and Sales Taxes: Retailing, Public Policy, and Theoretical Implication,”Journal of Retailing, Vol.66, Iss.2,pp.222-242,1990.
Muehling, Darrel D. & Laczniak, Russell N. (1988),”Advertising’s Immediate and Delayed influence on brand attitude : Considerations across message-involvement levels”, Journal of advertising, 17:4, pp23-24.
Nagashima,Akira.”A Comparison of Japanese and U.S Attitudes toward Foreign Products”, Journal of Marketing , Vol.34, pp. 68-74,Jan.1970.
Nes, E. B. “Consumer Perceptions of Product Risk and Quality for Goods Manufactured in Developing Versus Industrialized Nations”, Dissertation, University of Wisconsin, Madison, Wisconsin.1981.
Nunnaly. J. C.(1978), Psychometric Theory. 2nd ed., New York : McGraw-Hill.
Ofir, C,. D. R. Lehman. “Measurement Images of Foreign Product”, Columbia Journal of World Business, Vol.21, Iss. 2,pp.105-108,1986.
Olson,J. C., J. Jacoby ,“Intrinsic Versus Extrinsic Cues as Determinants of Perceived Product Quality”, Journal of Applied psychology, Vol. 59, Iss.1.pp.74-XX,1974.
on Attitude Change to High and Low Credibility Communications, "Journal of
Papadopoulos and L.A.Heslop, "The Impact of Country-of-Origin Cue on the Evaluation of Industrial Products,", Product and Country Images: Concepts, Practices, and Implications, The Haworth Press, 1993 (with C. Chen).
Personality and Social Psychology, 13:1, pp.31-36, 1969.
Petty, Richard E. and John T. Cacioppo and David Schumann, “Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement,” Journal of Consumer Research, Vol. 10,pp.135-146, sep. 1983.
Petty, Richard E. and John T. Cacioppo, Attitude and Pursuasion: Classic and Contemporary Approaches, Dubuque, Iowa: Wm. C. Brown Co., 1981.
Petty, Richard E. and John T. Cacioppo, Communication and Persuasion: Central and Peripheral Routes to Attitude Change, NY: Springer- Verlag, 1986.
R.C. Atkinson and R.M. Shiffrin, “The Control of Short-Term Memory,” Scientific American, Vol.224, pp.82-90,1971.
Raju,P. S. “Product Familiarities, Brand Name and Price Influence on Product Evaluations,” Advances in Consumer Research, vol.4,pp.64-71,1977.
Rao,A. R., K. B. Monroe, ”The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations,” Journal of Consumer Research, Vol.15,Iss.1,pp.253-264,1988.
Reierson, C. “Attitude Changes toward Foreign Products”, Journal of Marketing Research, pp.381-387,1967.
Reynolds,F.D.,W.D.Wells, Consumer Behavior, McGraw-Hill Inc.1977.
Rhine, Roman J. and Laurence J. Severance, “Ego-Involvement, Discrepancy, Source Credibility, and Attitude Change,” Journal of Personality and Social Psychology, Vol.16, No. 2,pp.175-190, 1970.
Robertson, T. S., S. Zielinski and J. Ward , Consumer Behavior, Illinois: Scott Foresman and Company,1985.
Ronald E.Goldsmith. and Janelle Emmert,“Measuring Product Category Involvement: A Multitrait-Multimethode Study,”Journal of Business Research,Vol. 23(4), pp. 363-371,1991.
Roth, M. S., J. B. Romio, “Matching Product Category and Country Image Perceptions : A Framework for Managing Country-of-Origin Effects”, Journal of International Business Studies, Vol.23, Iss.3,pp.477-497,1992.
Schooler, R. D. “Bias Phenomena Attendant to the Marketing of Foreign Goods in the U.S.” , Journal of International Business Studies, Spring, pp. 71-80,1971.
Schooler, R. D. “Product Bias in the Central American Common Market” ,Journal of Research in Marketing, Vol. 2,pp.394-397,1965.
Schooler, R. D., A. R.Wildt, J. M. Jones. “Strategy Development for Manufactured Products of Third World Countries to Developed Countries”, Journal of Global Marketing, Fall/Winter,pp 53-68,1987.
Shiffman, Leon G.,Leslie Lazar, Kaunt, Consumer Behavior, Prentice Hall,1987.
Slama, Mark E. and Armen Tashchian, “Selected Socioeconomic and Demographic Characteristic Associated with Purchasing Involvement”, Journal of Marketing, pp.77-82, winter 1985.
Stafford, J. E., and B. M. Enis , "The Price-Quality Relationship: An Extension," Journal of Marketing Research, vol.6(Nov.), p.456-458,1969.
Surendra N. Singh, Michael L. Rothschild, and Gilbert A. Churchill, JR., “Recognition versus Recall as Measures of Television Commercial Forgetting”, Journal of Marketing Research, February , 1988.
Thorelli,H. B.,L. S. Lim,J.Ye, ”Relative Importance of Country of Origin, Warranty, Retail Store Image on Product Evaluation” , International Marketing Review, Vol.6,Iss.1,pp.35-45,1988.
Tongberg,R.C. ”A Empirical Study of Relationship Between Dogmatism and Consumer Attitudes Toward Foreign Products”, Ph.D. Dissertation, Pennsylvania State University.1972.
Traylor, Mark B.,“Product Involvement and Brand Commitment,” Journal of Advertising, Vol.21, December, pp.51-56,1981.
Wall,M., J. Liefeld, L.A. Heslop, “Impact of Country-if-Origin Cues on Consumer Judgments in Multi-Cue Situations: a Covariance Analysis,” Journal of the Academy of Marketing Science, Vol.19,Iss.2,pp.105-113,1991.
Wall,M., L.A. Heslop “Consumer Attitude toward Canadian Made Versus Imported Products,” Journal of Academy of Marketing Science, Vol.14,Iss.2,pp.27-36,1986.
Wall,M., L.A. Heslop,G. Hofstra, “Male and Female Viewpoints of Countries as Products of Consumer Goods,” Journal of international Consumer Marketing, Vol.1,Iss.1,pp.1-25,1989.
Wang,C. K.,C. W.Lamb, “The Impact of Selected Environmental Forces Upon Consumer’s Willingness to Buy Foreign Products”, Journal of the Academy of Marketing Science, Vol.11,Iss.2,pp.71-84,1983.
Wang,C.K. “The Effect of Foreign Economic, Political and Cultural Environment and Consumer’s Socio-Demographics on Consumer’s Willingness to Buy Foreign products”, Ph.D. Dissertation, Texas A&M University.1978.
Wheatley, J. J., J. S. Chim, “The Effects of Price, Store Image, and Respondent Characteristics on Perceptions of Quality,” Journal of Marketing Research, Vol.14,Iss.2,pp.181-186,1977.
Zaichkowsky J.L., “Conceptualizing Involvement”, Journal of Advertising, Vol. 15, No.2, pp4-15, 1986.
Zaichkowsky, Judith Lynne, “Measuring the Involvement Construct”, Journal of Consumer Research, Vol. 1,pp.341-352, Dec. 1985. |
