English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 110944/141864 (78%)
Visitors : 48020119      Online Users : 838
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/51076


    Title: 影響大學生網路購物行為之探討-以臺灣科技大學為例
    The influence of students` online shopping behavior - A case study of NTUST
    Authors: 黃貴聯
    Huang, Kuei Lien
    Contributors: 高安邦
    Kao, An Pang
    黃貴聯
    Huang, Kuei Lien
    Keywords: 網路購物
    電子商務
    消費者行為
    消費者決策
    Date: 2010
    Issue Date: 2011-09-29 18:33:45 (UTC+8)
    Abstract:   網際網路蓬勃且迅速的發展,可說是二十世紀末最熱門的資訊技術。網路購物已成為許多臺灣消費者購物時,重要的選擇之一。未來,勢必成為最重要的行銷通路。網路購物的出現,使得商業競爭由實體店面移轉到網路空間,但也產生了實體購物方式所沒有的風險。

      本研究主要目的在探討影響消費者網路購物行為的可能因素,並試圖自相關文獻整理出影響網路購物決策制定的構面,包括網路購物經驗、環境因素、市場刺激以及電子商務系統等構面,其次針對各個構面設計問卷,並分析其對網路購物決策制定的影響。研究對象以臺灣科技大學學生為例,探討網路購物平台的出現對大學生消費行為造成的改變。最後,根據研究結果提出建議,以做為未來實務及研究之參考。
    Reference: 一. 中文部份
    2009資訊服務產業年鑑編纂小組 (2009)。2009資訊服務產業年鑑。台北市:經濟部。
    丁學勤 (2007)。網路購物知覺風險的前因與克服之道:消費者的觀點。經營管理論叢,3 (2),97-116。
    石昌國 (2001)。網路購物取貨服務對便利商店店面需求之影響-以7-Eleven為例。國立政治大學地政學系,碩士論文,未出版,台北市。
    吳曉君、方國定 (2000)。消費者購買涉入與網路商店印象之相關性研究。中華管理評論,3 (4),83-92。
    汪志堅 (2007)。消費者行為。台北縣:全華。
    林志偉 (2008)。影響消費者對使用網路銀行關鍵因素之研究。淡江大學資訊管理系,碩士論文,未出版,台北縣。
    林建煌 (2007)。消費者行為 (第二版)。台北市:華泰。
    林豪鏘、曹修源 (2005)。網路行銷 Internet Marketing。台北市:旗標。
    林靈宏、張魁峯 (2006)。消費者行為學 (第二版)。台北市:五南。
    張芳全 (2008)。問卷就是要這樣編。台北市:心理。
    張銀益、陳慧玲、邱勃凱和齊學平 (2010)。商店視覺、商店印象及產品特性對網路商店品牌認知之相關性研究─以拍賣網站加盟商店為例。管理與資訊學報,15,81-114。
    張耀川、林大裕和鄭乃彰 (2010)。以理性行為模式探討影響台灣線上團購行為之決定因素,屏東教大運動科學學刊,6, 297-321。
    梁志誠 (2006)。線上拍賣與線上購物之消費者行為比較研究。佛光人文社會學院管理學研究所,碩士論文,未出版,宜蘭縣。
    梁釗堃 (2002)。線上拍賣機制之探究。南華大學亞太研究所,碩士論文,未出版,嘉義縣。
    陳俊安、江瑞青 (2006)。網際網路環境下消費者決策過程之修正模式,南亞學報,26,135-146。
    黃兆震 (2000)。網路購物意願之研究 ─ 以電腦通訊產品為例。國立臺灣科技大學資訊管理系,碩士論文,未出版,台北市。
    黃豐原 (2005)。網路購物於便利商店取貨之行為意向分析。樹德科技大學資訊管理研究所,碩士論文,未出版,高雄縣。
    榮泰生 (2007)。消費者行為 (第二版)。台北市:五南。
    劉文良 (2010)。電子商務與網路行銷 (第三版)。台北市:碁峯。
    鄧景宜、黃麗霞、陳潤安和饒翊平 (2007)。網路促銷中知覺時間壓力對消費者心理變數的影響,管理與系統,14 (3),387-407。
    盧希鵬 (2007)。網路行銷-電子化企業經營策略。台北市:雙葉。
    盧昭燕 (2008)。超速服務業誕生24小時送貨到家,不夜台灣。天下雜誌, 392,108-110。
    簡明輝 (2008)。消費者行為,台北市:新文京開發。
    欒斌、陳苡任、羅凱揚 (2009)。電子商務。台中市:滄海。
    二. 英文部份
    Ancarani, F. and Shankar, V., (2004), “Price Levels and Price Dispersion within and Across Multiple Retailer Types: Further Evidence and Extension,” Journal of the Academy of Marketing Science, 32 (2), 176–187.
    Bill, W. and David P., (1996), Consumer Behavior, John Wiley & Sons, NY., USA.
    Biswas, D. and Biswas, A., (2004), “The Diagnostic Role of Signals in the Context of Perceived Risks in Online Shopping: Do Signals Matter More on the Web?” Journal of Interactive Marketing, 18 (3), 30-45.
    Cao, Y., Gruca, T. S., and Klemz, B. R., (2003), “Internet Pricing, Price Satisfaction and Customer Satisfaction,” International Journal of Electronic Commerce, 8 (2), 31-50.
    Couclelis, H., (2004), “Pizza Over the Internet: E-Commerce, the Fragmentation of Activity and the Tyranny of the Region,” Entrepreneurship and Regional Devel-opment. 16, 41-54.
    Dillman, D. A., (2000), Mail and Internet Surveys: The Tailored Design Method, John Wiley and Sons, NY, USA.
    Doolin, B., Dollin, S., Thompson F., and Corner J. L., (2005), “Perceived Risk, the Internet Shopping Experience and Online Purchasing Behavior: A New Zealand Perspective,” Journal of Global Information Management, 13 (2), 66-88.
    Dowling, G. R. and Staeling, R.,(1994), “A Model of Perceived Risk and Intended Risk-Handling Activity,” Journal of Consumer Research, 21 (1), 119-134.
    Eggert, A. and Ulaga, W.,(2002), “Customer Perceived Value: A Substitute for Satis-faction in Business Markets? ” The Journal of Business and Industrial Marketing, 17 (2/3), 107-118.
    Engel, J. F., Miniard, P. W., and Blackwell, R. D., (2001), Consumer Behavior, 9th ed, Harcourt College Publishers. TX, USA.
    Hawkins, D. I., Best, R. J., and Coney, K. A., (2004), Consumer Behavior, Building Marketing Strategy, 9th ed, Mc Graw Hill, MA, USA.
    Heck, E. V. and Ribbers, P. M., (1997), “Experiences with Electronic Auctions in the Dutch Flower Industry,” Electronic Markets, 7 (4), 29-34.
    Hoyer, W. D. and Maclnnis, D. J., (2004), Consumer Behavior, 3rd ed, Houghton Mif-flin, NY, USA.
    Kalakota, R. and Whinston, A. B., (1997), Electronic Commerce: A Manager’s Guide, Addison-Wesley, MA, USA.
    Kotler, P. and Keller, K. L., (2009), Marketing Management, 13th ed, Pearson Prentice Hall, NJ, USA.
    Kovacich, C., (1998), “Electronic-Internet Business and Security,” Computers and Security, 17 (2), 129-135.
    Laudon, K. C. and Traver, C. G., (2009), E-commerce: Business, Technology, Society, 5th ed, Pearson Prentice Hall, NJ, USA.
    Liebermann, Y. and Stashevsky, S., (2002), “Perceived Risks as Barriers to Internet and E-Commerce Usage,” Qualitative Market Research, 5 (4), 291-300.
    Nunnally, J. C. and Bernstein, I. H., (1994), Psychometric Theory, 3thed, McGraw-Hill, NY , USA.
    O’keffe, R. M. and McEachern, T., (1998), “Web-Based Customer Decision Support System.” Communications of the ACM, 41 (3), 71-78.
    Oliver R. L., (1999). “Where Consumer Loyalty? ” Journal of Marketing, 63 (Special Issue), 33-44.
    Paul, P. J., and Olson, J. C., (1996), Consumer Behavior and Marketing Strategy, 4th ed, Irwin, Chicago, USA.
    Peck, J. and Childers, T. L., (2003), “To Have and to Hold: The Influence of Haptic Information on Product Judgments,” Journal of Marketing, 67, 35-48.
    Rayport, J. F., and Jaworski, B. J., (2004), Introduction to E-commerce, McGraw-Hill , NY, USA.
    Schiffman, L. G. and Kanuk, L. L., (2007), Consumer Behavior, 9th ed, Upper Saddle River, Pearson Prentice Hall, NJ, USA.
    Schmidt, J. B., and Spreng, R. A., (1996), “A Proposed Model of External Consumer Information Search,” Journal of the Academy of Marketing Science, 24 (3), 246-256.
    Shankar, V., Smith, A. K., and Rangaswamy, A., (2003), “Customer Satisfaction and Loyalty in Online and Offline Environments,” International Journal of Research in Marketing, 20 (2), 153-175.
    Smith, R. E. and Swinyard, W. R., (1982), “Information Response Models: An Inte-grated Approach,” Journal of Marketing, 46 (1), 81-93.
    Solomon, M. R., (2007), Consumer Behavior, 7th ed, Upper Saddle River, :Pearson Education, NJ, USA.
    Stephen R. C., (2004), The 7 Habits of Highly Effective People: Restoring the Cha-racter Ethic, Free Press, NY, USA.
    Turban, E., King, D., Viehland, D., and Lee, J., (2006), Electronic Commerce 2006 : A Managerial Perspective, Pearson Prentice Hall, NY, USA.
    Ward, M. R. and Lee, M. J., (2000), “Internet Shopping, Consumer Search and Prod-uct Branding,” The Journal of Product and Brand Management, 9 (1), 6-21.
    Weber, E. U. and Milliman R. A., (1997) “Perceived Risk Attitudes: Relating Risk Perception to Risky Choice,” Management Science, 43 (2), 123-144.
    Wilkie W. L., (1994), Consumer Behavior, 3rd , Wiley, NY, USA.
    William, D., Perreault, Jr., and McCarthy, J. E., (2005), Basic Marketing: A Glob-al-Managerial Approach, 15th ed., McGraw-Hill Companies, Inc, NJ, USA.
    Zeithaml, V. A., Berry, L. L., and Parasuraman, A., (1996), “The Behavioral Conse-quences of Service Quality,” Journal of Marketing, 60 (2), 33-46.
    Description: 碩士
    國立政治大學
    行政管理碩士學程
    98921077
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098921077
    Data Type: thesis
    Appears in Collections:[行政管理碩士學程(MEPA)] 學位論文

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2287View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback