| Reference: | 一、中文書目
天下雜誌（2010.05.03）。《二○一一年1000大企業大調查》。天下雜誌471期。
任永貞（2001）。《 企業網站首頁之公共關係目標公眾、企業形象與功能分析研究----以國內前五百大企業為例》。國立中山大學傳播管理研究所碩士論文。
余曉婷（2011）。《 候選人Facebook粉絲專頁之使用意圖研究-UTAUT模型驗證》。中國文化大學新聞學系碩士論文。
吳明隆、涂金堂（2005）。《SPSS與統計應用分析》。台北市：五南。
吳苑如（2001）。《 網站互動性與企業公關管理之研究》。國立交通大學傳播所碩士論文。
吳富傑（2009）。《 企業利用Facebook平台經營粉絲專頁社群之研究》。國立政治大學科技管理研究所碩士論文。
周世惠（2011）。《台灣臉書效應：Facebook行銷實戰》。台北市：天下。
周明諺（2008）。《 從公共關係概念探討競選網站、競選部落格互動性功能建置─以2008總統大選為例》。輔仁大學大眾傳播學研究所碩士論文。
洪士耕（2011）。《 社群媒體之關係行銷研究－以7-ELEVEN 之Facebook粉絲專頁使用者為例》。中國文化大學新聞學系碩士論文。
洪寧（2010）。《 Facebook上消費者類社會互動對品牌關係的影響》。國立政治大學廣告研究所碩士論文。
孫秀蕙（2004）。〈建立企業網頁公關效果評估指標－以 2002 年台灣五百大服務業為例〉。《廣告學研究》，21：1-28。
徐毓妤（2010）。《 虛擬品牌社群認同之研究：以統一星巴克臉書粉絲專頁為例》。世新大學公共關係暨廣告學研究所碩士論文。
戚栩僊（2010）。社群網站使用與社群媒體行銷使用者反應- 以《Facebook》廣告與虛擬品牌社群為例。「2010數位創世紀：E世代與資訊科技學術實務國際研討會」發表之論文。台灣，台北。
曾英玲（2010）。《 網路公關工具效益評估指標建構之研究》。輔仁大學大眾傳播學研究所碩士論文。
黃榮華（2010）。《 Facebook行銷模式研究─以7-ELEVEN粉絲專頁個案為例》。國立台北科技大學工業工程與管理系EMBA班碩士論文。
董彥欣（2010）。《 探討Facebook粉絲專頁使用意圖及其對品牌形象、購買意願之影響：以KKBOX為例》。國立中正大學電訊傳播研究所碩士論文。
數位時代雜誌（2010.05）。《數位服務力，他們最行！》。數位時代雜誌204期。
數位時代雜誌（2010.10）。《Facebook粉絲團百強出列》。數位時代雜誌209期。
鄭士鈞（2007）。《 政治人物部落格的形象研究-以「謝長廷的部落格」為例》。佛光大學傳播學研究所碩士論文。
二、英文書目
Ancu, M., & Cozma, R. (2009). Myspace politics: Uses and gratifications of befriending candidates. Journal of Broadcasting & Electronic Media, 53(4), 567-583.
Bortree, D. S., & Seltzer, T. (2009). Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles. Public Relations Review, 35(3), 317-319.
Diga, M., & Kelleher, T. (2009). Social media use, perceptions of decision-making power, and public relations roles. Public Relations Review, 35(4), 440-442.
Esrock, S. L., & Leichty, G. B. (2000). Organization of corporate web pages: Publics and functions. Public Relations Review, 26(3), 327-344.
Eyrich, N., Padman, M. L., & Sweetser, K. D. (2008). PR practitioners’ use of social media tools and communication technology. Public Relations Review, 34(4), 412-414.
Hallahan, K. (2001). Improving public relations web sites through usability research. Public Relations Review, 27(2), 223.
Kelleher, T. (2009). Conversational voice, communicated commitment, and public relations outcomes in interactive online communication. Journal of Communication, 59(1), 172-188.
Kelleher, T., & Miller, B. M. (2006). Organizational blogs and the human voice: Relational strategies and relational outcomes. Journal of Computer-Mediated Communication, 11(2), 395-414.
Kent, M. L. (2008). Critical analysis of blogging in public relations. Public Relations Review, 34(1), 32-40.
Kent, M. L., & Taylor, M. (1998). Building dialogic relationships through the World Wide Web. Public Relations Review, 24(3), 321.
Lariscy, R. W., Avery, E. J., Sweetser, K. D., & Howes, P. (2009). Monitoring public opinion in cyberspace: How corporate public relations is facing the challenge. Public Relations Journal, 3(4).
Leichty, G., & Esrock, S. (2001). Change & response on the corporate web site. American Communication Journal, 5(1).
McCroskey, J. C., & McCain, T. A. (1974). The Measurement of Interpersonal Attraction. Speech Monograph, 41, 261-266.
Park, H., & Reber, B. H. (2008). Relationship building and the use of web sites: How fortune 500 corporations use their web sites to build relationships. Public Relations Review, 34(4), 409-411.
Reber, B. H., & Kim, J. K. (2006). How activist groups use websites in media relations: Evaluating online press rooms. Journal of Public Relations Research, 18(4), 313-333.
Rybalko, S., & Seltzer, T. (2010). Dialogic communication in 140 characters or less: How fortune 500 companies engage stakeholders using twitter. Public Relations Review, 36(4), 336-341.
Scott, W. (1955). Reliability of content analysis: The case of nominal scale coding. Public Opinion Quarterly, 17, 321-325.
Seltzer, T., & Mitrook, M. A. (2007). The dialogic potential of weblogs in relationship building. Public Relations Review, 33(2), 227-229.
Sweetser, K. D., Porter, L. V., Chung, D. S., & Kim, E. (2008). Credibility and the use of blogs among professionals in the communication industry. Journalism & Mass Communication Quarterly, 85(1), 169-185.
Sweetser, K., & Lariscy, R. W. (2008). Candidates make good friends: An analysis of candidates` uses of Facebook. International Journal of Strategic Communication, 2(3), 175-198.
Sweetser, K., & Metzgar, E. (2007). Communicating during crisis: Use of blogs as a relationship management tool. Public Relations Review, 33(3), 340-342.
Taylor, M., Kent, M. L., & White, W. J. (2001). How activist organizations are using the internet to build relationships. Public Relations Review, 27(3), 263.
Traynor, J., Poitevint, M., Bruni, B., Stiles, H., Raines, K., Clay, K. D., et al. (2008). On the ballot and in the loop: The dialogic capacity of campaign blogs in the 2008 election. Paper presented at the AEJMC annual conference, August 2008, Chicago.
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. Mis Quarterly, 27(3), 425-478.
Vorvoreanu, M. (2009). Perceptions of corporations on Facebook: An analysis of Facebook social norms. Journal of New Communications Research, 4(1), 67-86.
Waters, R. D., Burnett, E., Lamm, A., & Lucas, J. (2009). Engaging stakeholders through social networking: How nonprofit organizations are using facebook. Public Relations Review, 35(2), 102-106.
Wimmer, R. D., & Dominick, J. R. (2005). Mass media research: An introduction, 8th ed. CA: Thompson Wadsworth.
Wright, D. K., & Hinson, M. D. (2010). An analysis of new communications media use in public relations: Results of a five-year trend study. Public Relations Journal, 4(2). Retrieved from http://www.prsa.org/SearchResults/view/6D-040202/0/An_Analysis_of_New_Communications_Media_Use_in_Pub
Xifra, J., & Huertas, A. (2008). Blogging PR: An exploratory analysis of public relations weblogs. Public Relations Review, 34(3), 269-275.
Yang, S. U., & Lim, J. S. (2009). The effects of blog-mediated public relations (BMPR) on relational trust. Journal of Public Relations Research, 21(3), 341-359.
Zhang, J. (2010). To play or not to play: An exploratory content analysis of branded entertainment in Facebook. American Journal of Business, 25(1), 53.
三、 網路文獻
Burson-Marsteller (2010.02.23). Burson-Marsteller Fortune Global 100 Social Media Study. Retrieved September 15, 2011, from http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Lists/Posts/Post.aspx?ID=160
Burson-Marsteller (2011.02.15). 2011 Fortune Global 100 Social Media Study. Retrieved September 15, 2011, from http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Lists/Posts/Post.aspx?ID=254
Checkfacebook（2012.01.30）. Facebook Marketing Statistics, Demographics, Reports, and News. Retrieved January 30, 2012, from http://www.checkfacebook.com/
Fortune （2011）. Fortune 500 2011: Annual ranking of America`s largest corporations. Retrieved September 15, 2011, from http://money.cnn.com/magazines/fortune/fortune500/2011/full_list/
孫傳雄（2009）。〈Facebook 行銷大補帖〉。上網日期：2011年9月15日，取自：http://blog.chinatimes.com/tomsun/archive/2009/10/09/439653.html
創市際月刊報告書（2009.09）。〈ARO觀察：社會性媒體網站使用概況〉。上網日期：2011年9月15日，取自http://www.insightxplorer.com/epaper/monthly/200909.pdf
創市際月刊報告書（2011.04）。〈社群網站使用行為篇〉。上網日期：2011年9月15日，取自http://news.ixresearch.com/?p=3870 |
