| Reference: | 中文
1.大前研一(1985)。21世紀企業全球戰略。台北市：經濟與生活。
2.尤俊傑(2010)。臺灣北部地區建設公司經營策略之研究-策略矩陣之應用。國立政治大學企業管理研究所碩士論文。
3.台灣房地產研究中心(2003)。台灣房地產景氣動向季報。台灣房地產景氣動向季報。第十二卷，第三期。
4.司徒達賢(1997)。策略管理新論－觀念架構與分析方法。台北市：智勝出版社。
5.司徒達賢(2005)。策略管理新論－觀念架構與分析方法(頁276)。再版。台北市：智勝出版社。
6.司徒達賢(2006)。不用數字的硏究 : 鍛鍊深度思考力的質性硏究。書序。台北市：培生教育出版集團。
7.住展雜誌(2011)。2010年房市品牌大調查。住展雜誌。333期。台北市：租售報導。
8.吳仁和(2010)。教學個案寫作方法與應用。台北市：前程文化事業有限公司。
9.吳思華(2000)。策略九說 : 策略思考的本質。台北市：臉譜。
10.李明軒、邱如美（譯）(1999)競爭優勢。台北市：天下文化。(Michael E. Porter, 1985)
11.林瑞陽(2001)。台灣營建產業不同發展階段經營策略分析之研究。國立雲林科技大學企業管理研究所碩士論文。
12.政治信義不動產研究中心(2012)。2011台灣地區房地產年鑑。台北市：行義文化出版有限公司。
13.許士軍(1996)。定性研究在管理研究上的重要性(The Importance of Qualitative Research in Management Research)。中原學報，24(2)，1-3。
14.蕭聿琇(2008)。蔬菜種苗產業經營策略之研究—以農友種苗公司為例。國立政治大學企業管理研究所碩士論文。
15.蕭瑞麟(2006)。不用數字的硏究 : 鍛鍊深度思考力的質性硏究。台北市：培生教育出版集團。
貳、外文
1.Alfred, D. C. (1962). Strategy and Structure: Chapters in the History of the American Industrial Enterprise. Cambridge, MA: MIT Press
2.Andrews, K. R. (1971). The Concept of Corporate Strategy. New York: Richard D Irwin.
3.Andrews, K.(1980). The concept of corporate strategy. Homewood, IL: Dow Jones–Irwin.
4.Ansoff, H. I. (1965). Corporate strategy: An analytic approach to business policy for growth and expansion. New York: McGraw-Hill.
5.Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99-99.
6.Beard, D.W. and Gregory, G. (1981). Corporate-Level Strategy, Business-Level Strategy, and Firm Performance. Academy of Management.24(4), 633-688.
7.Bennett, J. B. and Chakravarthy, B. (1978) What Awakens Student Interest in a Case. HBS Bulletin, March/ April: 12-14.
8.Collectt, S. (1999). SWOT Analysis. Computer World. 33(29), 58.
9.Drucker, P. (1954). The principles of management. New York: Harper-Collins Publishers.
10.Eisenhardt, K. M. (1989). Building Theories From Case Study Research. The Academy of Management Review, 14(4), 532-532.
11.Fréry, F. (2006). The Fundamental Dimensions of Strategy. MIT Sloan Management Review, 48(1), 71-75.
12.Harling, K. and Misser, E. (1998). Case Writing: An Art and A Science. Interantional Food and Argibusiness Management Review, 1(1): 119-138.
13.Hart, B. H. L. (1967). Strategy. New York: Praeger Publishers
14.Helms, M. M., and Nixon, J. (2010). Exploring SWOT analysis – where are we now?: A review of academic research from the last decade. Journal of Strategy and Management, 3(3), 215-251.
15.Hofer, C.W. and Schendel, D.(1978). Strategy formulation: Analytical concepts. New York: West Pub. Co.
16.Kenneth, R. A. and Irwin, D. J. (1980). The Concept of Corporate Strategy, 2nd Edition. New York: McGraw-Hill.
17.Kotler. P. (1976). Applying marketing theory to college admissions. College Entrance Examination Board.
18.Mauborgne, R. and Kim, W. C.(2005). Blue Ocean Strategy: How to Creat Uncontested Market Space and Make the Competition Irrelevant. New York: Harvard Business School Publishing Corporation
19.Miller, D. (1987). The Structural and Environmental Correlates of Business Strategy. Strategic Management Journal, 8(1), 55-55.
20.Mintzberg, H. (1994). The Rise and Fall of Strategic Planning. New York: Free Press and Prentice Hall International
21.Neuman, J.V. and Morgenstern, O. (1944). Theory of Games and Economic Behavior. New Jersey: Princeton University Press.
22.Panagiotou, G. (2005). The "telescopic observations" framework: an attainable strategic tool. Marketing Intelligence & Planning, 23(2/3), 155-171.
23.Porter, M. E. (1980). Competitive Strategy: Techniques for analyzing industries and competitors. New York: Free Press.
24.Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superiror Performance. New York: Free Press.
25.Porter, M. E. (1996).What is Strategy?. New York: Harvard Business School Press.
26.Shavelson, R., & Towne, L. (2002). Features of education and education research. Washington, DC: National Academy Press.
27.Steiner, G. A. (1979). Strategic Planning: what every manager must know. New York: Free Press.
28.Tregoe, B. B,and Zimmerman, J. W. (1980). Top Management StrategySimon and Schuster. Strategic Management Journal, 2(4), 419-419.
29.Weihrich, H. (1982). The TOWS Matrix - A Tool for Situational Analysis. Long Range Planning, 15(2), 54-54.
30.Yin, R. K. (1994). Case Study Research: Design and methods. DC:COSMOS Corporation.
31.Zahra, S. A., and Covin, J. G. (1993). Business Strategy, Technology Policy and Firm Performance. Strategic Management Journal, 14(6), 451-451. |
