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| Title: | 藍海策略和平衡記分卡之實施：以某個案公司為例
A Case of SME`s Strategy Development and Implementation, Using Blue Ocean Strategy and Balanced Scorecard as a Model |
| Authors: | 羅馬
Roman Vilner |
| Contributors: | 吳安妮
Anne Wu
羅馬
Roman Vilner |
| Keywords: | 藍海策略
平衡记分卡
Blue Ocean Strategy
Balanced Scorecard |
| Date: | 2012 |
| Issue Date: | 2013-09-02 15:13:50 (UTC+8) |
| Abstract: | The paper is based on a real life case study of a textile firm, that is trying to develop and implement the Blue Ocean strategy and Balanced Scorecard. First, the results achieved by the firm under discussion itself are analyzed, dissatisfactory conclusions are made about their implementation of the Blue Ocean strategy. The firm’s main purpose- to become an OBM was not achieved through this strategy.
The paper combines the analysis of the original results, achieved by the firm and a new strategic format, which is the combination of Blue Ocean Strategy and BSC .
Finally, an attempt is made to create two fresh Blue Ocean strategies for the case study firm. The new potential market is identified, where the firm can become the first-to-market; the improvements to the firm’s potential channel of sales are developed by introducing an entirely new product, for which there is no extant competition. To clearly show the succession of the two strategies’ implementation, a new Balanced Scorecard will be proposed. |
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| Description: | 碩士
國立政治大學
企業管理研究所
99355062
101 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0099355062 |
| Data Type: | thesis |
| Appears in Collections: | [企業管理學系] 學位論文
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| 506201.pdf | 1145Kb | Adobe PDF2 | 699 | View/Open |
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