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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/59218
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/59218


    Title: 從消費者角度探討企業社會責任揭露之有效性
    The Effectiveness of the Disclosure of Corporate Social Responsibility: The Consumers` Perspective
    Authors: 吳慈庭
    Contributors: 黃秉德
    吳慈庭
    Keywords: 企業社會責任
    揭露
    有效性
    電腦品牌公司
    Date: 2012
    Issue Date: 2013-09-02 15:14:48 (UTC+8)
    Abstract: 隨著社會責任的浪潮,企業經營被期待擔負起更多責任,加上消費者意識抬頭,對於企業社會責任資訊的需求與日俱增,企業在此課題上面臨更多的壓力與挑戰。台灣電腦品牌公司秉著過去身為國外大廠的代工廠,涉足企業社會責任的時間甚早,發展至今在企業社會責任報告書揭露上已邁入第九個年頭。然在揭露內容決定上仍以公司自身為主,故本研究透過消費者角度,深入了解其對電腦品牌公司揭露之社會責任資訊的看法與後續的連帶行為影響。

    本研究透過問卷方式進行調查,共回收307份有效問卷,並經過變異數分析、迴歸分析等得出以下研究結論:
    1. 採用Carroll(1979)對企業社會責任的四大分類,消費者對經濟、法律、倫理、慈善責任的辨認率達74%,且對於四類議題所產生的認知存在顯著差異,消費者對於倫理責任的認知顯著高於經濟與法律責任。
    2. 資訊屬性會干擾消費者對於不同議題的企業社會責任認知,在四大議題中,消費者對於有做企業社會責任之企業,其企業社會責任認知較未做到企業社會責任之企業來得高。
    3. 消費者對資訊內容的信任度會干擾消費者對不同議題的企業社會責任認知,對於倫理與慈善議題資訊信任程度高的消費者,其企業社會責任認知高於信任程度低的消費者。
    4. 消費者的企業社會責任認知與消費者-公司認同呈正向關係,當消費者的企業社會責任認知越高,消費者會自覺與公司產生強烈的一致性連結,對公司的認同程度越高。
    5. 消費者-公司認同為企業社會責任認知與購買意願之部分中介因子,亦即,消費者的企業社會責任認知與購買意願的直接效果存在,但亦會透過消費者-公司認同的中介效果而對購買意願產生影響。
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    Description: 碩士
    國立政治大學
    企業管理研究所
    100355044
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100355044
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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