| Reference: | 一、中文文獻
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三、網站資料
1. Business Model Generation: www.businessmodelgeneration.com
2. Wikipedia: http://www.wikipedia.org/
3. Mobile Marketing Association UK: http://mmaglobal.com/region/emea/united-kingdom
4. Mobile Marketing Association Global: http://mmaglobal.com/main
5. PWC: http://www.pwc.com/
6. International Advertising Bureau UK: http://www.iabuk.net/
7. Wachob, C., “What are personalization and customization??”, available at: http://www.workz.com/cgi-bin/gt/
8. Blyk.com: www.blyk.com
9. ShopShavvy: http://shopsavvy.mobi/
10. FREEdi私廣告：http://www.freedi.com.tw/freedi/home.f |
