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    DateTitleAuthors
    2013 Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
    1999 WWW互動廣告效果之研究 耿慶瑞
    2002 WWW互動廣告效果之研究 黃思明; 耿慶瑞; 洪順慶
    2002-03 www互動廣告效果之研究 耿慶瑞; 黃思明; 洪順慶
    2001-01 WWW互動廣告與傳統廣告效果之比較 黃思明; 耿慶瑞; 洪順慶; Keng, Ching-Jui; Hwang, SyMing; Horng, Shun-Ching
    1997 WWW使用者網路購物因素之研究 林俊役
    2000 WWW廣告互動層次與廣告效果之研究 黃思明
    2022-07 “Yes, I know you”: the role of source familiarity in the relationship between service adaptive behavior and customer satisfaction 巫柏翰; Wu, Po Han; Shen, Yung-Cheng; Lin, Heng-Yu; Chou, Cindy Yunhsin; Yang, Wei-Hao
    2021-09 You Speak, I Speak: The Social-Cognitive Mechanisms of Voice Contagion 許育瑋; Hsu, Dennis Y.; Ng, Thomas W. H.; Yim, Frederick H.K.; Lucianetti, Lorenzo; Sorensen, Kelly L.
    2013-03 數位設計教學中人格特質、教學成效與學習效果關係之初探 曾威智; 陳聖智

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