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蔡衣宜（2012）。〈原來不是每個人都想跟團！ 探討人格特質如何影響知覺風險並進而牽制團購行為〉。政治大學廣告研究所碩士論文。
游惠雯（2010）。〈韓劇收視行為與購買韓國商品意願關係之研究—以我族主義為干擾變項〉。大葉大學管理學院碩士論文。
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