English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 111300/142216 (78%)
Visitors : 48317494      Online Users : 573
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/67838


    Title: 台灣連鎖加盟零售業國際化策略之研究-以H便利商店為例
    A Study of the Internationalization Strategy of Taiwan`s Chain Retailing Firm - The Case of H Convenient Store
    Authors: 鄭鴻
    Cheng, Horng
    Contributors: 李易諭
    鄭鴻
    Cheng, Horng
    Keywords: 連鎖加盟業
    零售業
    便利商店
    國際化
    折衷理論
    Chain Store
    Retailing
    Convenient Store
    Internationalization
    Eclectic Paradigm
    Date: 2013
    Issue Date: 2014-07-29 16:00:09 (UTC+8)
    Abstract: 對於處於島型經濟的台灣市場的各家廠商來說,有限的內需市場是企業永續發展的一大限制,因此台灣企業往往將國際化視為重要的發展策略。

    台灣服務業發展佔台灣總GDP近7成,其中便利商店業是最為著名的產業,因此本研究以便利商店作為研究標的,進行個案公司國際化的研究。

    本研究以Dunning的折衷理論為分析主架構,輔以傳統國際化理論,分析個案公司H便利商店進行國際化的各項策略決策考慮因素,並探討個案公司未來可能發展方向。

    探討過程中,對台灣及中國大陸便利商店發展市場進行產業分析,認為台灣便利商店市場已發展至成熟期,相對仍於導入期的中國大陸市場,台灣廠商具有相對優勢。

    透過個案研究,發現台灣連鎖零售業多半因市場因素進行國際化,同時因語言文化因素、網絡關係等因素,以進入中國大陸為最大宗;在服務業上,除了傳統的FDI或合資外,應用「服務拆解」策略進行技術授權也是一項可行的方案,同時公司需注意當地未來發展與人員配置等問題。
    Reference: 英文文獻
    1. Agarwal, S. & Ramaswami, S. N. (1992). Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors. Journal of International Business Studies, Vol. 23, pp. 1-27.
    2. Arteaga-Ortiz, J. & Fernández-Ortiz, R. (2010). Why Don`t We Use the Same Export Barrier Measurement Scale? An Empirical Analysis in Small and Medium-Sized Enterprises. Journal of Small Business Management, Vol. 48, Issue 3, pp. 395-420.
    3. Ball, D. A., Lindsay, V. J., & Rose, E. L. (2008). Rethinking the Paradigm of Service Internationalization: Less Resource-Intensive Market Entry Modes for Information-Intensive Soft Services. Management International Review, Vol. 48, pp. 413-431.
    4. Blomstermo, A., Sharma, D., & Sallis, J. (2006). Choice of Foreign Market Entry Mode in Service Firms. International Marketing Review, Vol. 23 Issue 2, pp. 211-229.
    5. Buckley, P. J. & Casson, M. C. (1998). Analyzing Foreign Market Entry Strategies: Extending the Internalization Approach. Journal of international business studies, Vol. 29, pp. 539-562.
    6. Deresky, H. (1994). International Management Managing Across Borders and Culture. New York: Wiley and Sons.
    7. Dunning, J. H. (1979). Explaining Changing Pattern of International Production: In Defence of the Eclectic Theory. Oxford Bulletin of Economics and Statistic, Vol. 41, pp. 269-295.

    8. Dunning, J. H. (1980). Toward an Eclectic Theory of International Production: Some Empirical Tests. Journal of International Business Studies, Vol. 11, pp. 9-31.
    9. Dunning, J. H. (1981). International Production and the Multinational Enterprise. London: Allen & Unwin.
    10. Dunning, J. H. (1988). The Eclectic Paradigm of International Production: A Restatement and Some Possible Extensions. Journal of International Business Studies, Vol. 19, Issue 1, pp. 1-31.
    11. Dunning, J. H. (1992). Multinational Enterprises and the Global Economy. Wokingham, England: Addison-Wesley.
    12. Dunning, J. H. (1993). The Globalization of Business: The Challenge of the 1990s. London: Routledge.
    13. Eisenhardt, K. M. (1989). Building Theories from Case Study Research.
    The Academy of Management Review, Vol. 14, Issue 4, pp. 532-550.
    14. Erramilli, M. K. & Rao, C. P. (1993). Services Firms’ International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach, Journal of Marketing, Vol. 57, pp. 19-38.
    15. Hill, J. S. (2009). International Business: Managing Globalization. London: SAGE Publications, Inc.
    16. Javalgi, R. G., Griffith, D. A., & White D. S. (2003). An Empirical Examination of Factors Influencing the Internationalization of Service Firms. Journal of Services Marketing, Vol. 17, Issue 2, pp. 185-201.
    17. Johanson, J. & Wiedersheim-Paul, F. (1975). The Internationalization of the Firm - Four Swedish Cases. Journal of Management Studies, Volume 12, Issue 3, pp. 305-323.

    18. Justice, R., & Judd, R. (1989). Franchising. Cincinnati: South-Western Publishing Co.
    19. Kotler, P. (2000). Marketing Management, 10th edition. Upper Saddle River, N.J.: Prentice-Hall.
    20. Leonidou, L. C. (1995). Export Stimulation Research: Review, Evaluation and Integration. International Business Review, Volume 4, Issue 2, pp. 133-156.
    21. Lovelock, C. H. & Yip, G. S. (1996). Developing Global Strategies for Service Businesses. California Management Review, Vol. 38, Issue 2, pp. 64-86.
    22. Luthans, F. & Doh, J. P. (2012). International Management: Culture, Strategy, and Behavior, 8th edition. New York: McGraw-Hill / Irwin.
    23. Mason, J. B. & Morris, L. M. (1987). Modern Retailing-Theory and Practice, 4th edition. Texas: Business Publication.
    24. McLaughlin, C. P. & Fitzsimmons, J. A. (1996). Strategies for Globalizing Service Operations. International Journal of Service Industry Management, Vol. 7 Issue 4, pp. 43-57.
    25. Parasuraman, A., Zeithaml V. A., & Berry L. L. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Customer Perceptions of Service Quality. Journal of Retailing, Vol. 64, pp. 12-40.
    26. Porter, M. E. (1979). How Competitive Forces Shape Strategy. Harvard Business Review, Vol. 57, Issue 2, pp. 137-145.
    27. Porter, M. E. (1980). Competitive Strategy. New York: Free Press.
    28. Porter, M. E. (1985). Competitive Advantage. New York: Free Press.
    29. Porter, M. E. (2008). The Five Competitive Forces that Shape Strategy.
    Harvard Business Review, Vol. 86, Issue 1, pp. 78-93.
    30. Root, F. R. (1987). Entry Strategies for International Markets. Lexington, MA: Lexington Books.
    31. Schramm, W. & Roberts, D. F. (1971). The Process and Effects of Mass Communication. Urbana, IL: University of Illinois Press.
    32. Terpstra, V. & Yu, C. M. (1988). Determinants of Foreign Investment of U.S. Advertising Agencies. Journal of International Business Studies, Vol. 19, Issue 1, pp. 33-46.
    33. Vernon, R. (1966). International Investment and International Trade in the Product Cycle. The Quarterly Journal of Economics, Vol. 80, Issue 2, pp. 190-207.
    34. Welch, L. & Luostarinen, R. (1988). Internationalization: Evolution of a Concept. Journal of General Management, Vol. 14, Issue 2, pp. 34-55.
    35. Wilson, J. & Brennan, R. (2010). Doing Business in China: Is the Importance of Guanxi Diminishing? European Business Review, Vol. 22, Issue 6, pp. 652-665.
    36. Yang, F. (2011). The Importance of Guanxi to Multinational Companies in China. Asian Social Science, Vol. 7, Issue 7, pp. 163-168.
    37. Yin, R. K. (2003). Case Study Research: Design and Methods. London: Sage Publication.
    38. Zucchella, A., Palamara, G., & Denicolai, S. (2007). The Drivers of the Early Internationalization of the Firm. Journal of World Business, Vol. 42, Issue 3, pp. 268-280.


    中文文獻
    1. 李仁芳(1995)。7-ELEVEN統一超商縱橫台灣—厚基組織論。遠流出版社,台北市。
    2. 李培芬(2003)。台灣加盟連鎖體系國際化與經營模式調適之研究。未出版碩士論文,國立臺灣大學國際企業學研究所,台北市。
    3. 麥嘉容(2002)。零售商在大陸市場的進入模式。未出版碩士論文,國立中山大學企業管理學系研究所,高雄市。
    4. 馬紹綸(2012)。中小型服務業國際化模式之建構。未出版碩士論文,國立台北大學企業管理學系研究所,新北市。
    5. 葉玟琪(2013)。餐飲服務業國際化過程-以台灣業者為例。未出版碩士論文,國立政治大學國際經營與貿易研究所,台北市。
    6. 許英傑(2004)。零售創新-7-ELEVEN成功之秘。中國生產力中心,台北市。
    7. 許英傑、李冠穎(2012)。連鎖管理。前程文化,新北市。
    8. 梁志毅(2009)。統一超商進入中國上海市場策略之探討。未出版碩士論文,國立政治大學經營管理碩士學程,台北市。
    9. 張輝(2012),H連鎖便利店的網路行銷策略研究,未出版碩士論文,安徽大學工商管理碩士,安徽省合肥市。
    10. 經濟部(1994)。便利商店經營管理技術實務手冊。經濟部商業司,台北市。
    11. 經濟部(2004)。中小企業白皮書。經濟部中小企業處,台北市。
    12. 經濟部商業司(2000)。連鎖店經營管理實務。中國生產力中心,台北市。
    13. 劉淑君(2004)。便利商店的經營模式與獲利模式之探討-以7-ELEVEN 及全家便利商店為例。未出版碩士論文,義守大學資訊管理學系碩士班,高雄市。
    Description: 碩士
    國立政治大學
    企業管理研究所
    101355019
    102
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0101355019
    Data Type: thesis
    Appears in Collections:[Department of Business Administation] Theses

    Files in This Item:

    File SizeFormat
    501901.pdf890KbAdobe PDF2154View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback